Latest Blogs

  • Instagram logo

    Using Instagram for business

    One of the major social media trends for 2018 is the continued rise of Instagram. Although strictly image and video based, businesses are realising new ways of using the app to win over consumers. With more than 500 million active users, Instagram is the perfect place to advertise your business. Key to its popularity with businesses is the level of engagement. Simplicity As Jayson DeMers writes in Forbes: “Instagram is also a departure from apps like Facebook, Twitter, and LinkedIn, mostly because of its simplicity. It’s done a phenomenal job of attracting younger audiences, with the majority of its users
    Read More….

  • IMG_5091

    Logo design; what are the options?

    Having a logo designed can be a daunting affair because all you really know is that you want one, and nothing else. What colour should it be? No idea. What type of font will best suit your brand? Who knows. And what are the various design options available to you? Haven’t the foggiest. Like we said, it’s a daunting affair; but there’s no need to worry because we’ve got you covered. This article will lay out the various options available for your logo so you can make an informed decision on which is best for your brand. Independent Graphic
    Read More….

  • Facebook ad splittesting

    An introduction to split testing Facebook ads

    In a previous article, we stated that a lack of split testing can cause the downfall of Facebook ad campaigns. Advertising is often based on assumptions rather than data, and if these assumptions are wrong, costs can quickly start to accumulate. The good thing about Facebook advertising is you can test your assumptions at a low cost before you commit to pumping more money into your campaigns. Once you find the right ad, which connects with the right audience, and this is verified by the metrics (such as CTR, CPC and purchases), then you’re ready to start scaling your advertising.
    Read More….

  • Reddit logo

    Reddit for business

    Welcome back to our award-winning blog on using social media to boost your business’ online profile. This post details the benefits you can enjoy by using internet juggernaut Reddit to increase site visits, sales and clicks. Reddit calls itself “the front page of the internet”, using categorised forums called ‘subreddits’ to separate content into easy-to-manage sections. Users subscribe to the subreddits they’re interested in, whether that’s politics, videogames or cat pictures. Because of its structure and rules it can be tricky for newbies to get the hang of using Reddit for business, so let’s take a look at some best practices
    Read More….

  • Flickr icon

    Flickr for business

    In the latest of our blogs on using social media networks to transform your business online, we analyse photo-sharing behemoth Flickr and how best to take advantage of its 120 million users worldwide. While it shares some similarities with other platforms like Instagram, there are several significant differences to bear in mind when trying to use Flickr for business. What is Flickr? At its core, Flickr is a photo-archiving and sharing service – making it especially useful for photographers looking to store their work. Considering a free account gets a gigantic terabyte of storage space, there’s no reason to limit the scope
    Read More….

  • Ello screenshot

    Using Ello for business

    What is Ello? Ello markets itself as a different kind of social network, claiming the unique selling point of being ad-free and also refusing to log and request users’ information when they visit the site. The creators tout a manifesto that includes their words: “We believe a social network can be a tool for empowerment,” the founders write. “Not a tool to deceive, coerce, and manipulate – but a place to connect, create, and celebrate life.” The lack of advertising on the site might seem like a deterrent to businesses using it. However, just as with other social media platforms like
    Read More….

  • Google+

    Google+ and business

    As we’ve established already, different social media platforms require different strategies and a flexible approach. There is no one-size-fits-all solution – rather you need to show a willingness to adapt. Simply pushing the same message in the same way on the wrong platform will actually put users off, something you can’t afford. Google+ is the focus of the latest of our pieces on social media and business, and the numbers suggest it is home to over 2 billion users. There is some dispute over its actual popularity (allegedly only ten percent of its users are classed as ‘active’) but
    Read More….

  • Medium logo

    Using Medium for business

    Medium is one of the smaller social media platforms available to businesses but it is still exceptionally useful in the right hands. As we’ve established in this series of articles, your social media presence should depend on the amount of time and workforce you’re willing or able to devote to it. Medium is not a platform that should be used exclusive of all others, since it appeals to something of a niche market. That doesn’t mean it isn’t worth studying to decide if it’s right for you and your business. What is Medium? It is described as a, “Blog publishing
    Read More….

  • Youtube for business

    YouTube for business

    YouTube has been around since 2005 and, since being bought by Google, it’s much more than just a video-streaming service. It is now linked to the rest of Google’s subsidiaries, including its social media platform Google+. YouTube is also an intrinsic part of Facebook, where it appears on almost every feed nowadays as embedded videos. Despite its obvious appeal, it is actually one of the more difficult platforms to master for businesses – since most people are not in the habit of making music videos, or movies. The challenge So, the question people ask themselves is this – how does
    Read More….