Latest Blogs

  • Tumblr icon

    Business and Tumblr

    Tumblr is one of the more difficult social media networks for marketers to master. With 200 million users and 80 million blogs posted every single day, it’s easy to get lost in the noise. Content which is derivative and sales-oriented will gain you nothing – original creativity will be received warmly, regardless of aim. That’s why Tumblr is ranked as number 1 for ‘social sentiment’ towards brands. The message is clear, use this platform correctly and it can be hugely rewarding. Broaden your scope Tumblr sets itself apart as a ‘microblogging’ site. For you this means fewer limits on
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  • LinkedIn

    LinkedIn and what it can do for you

    If you’ve spent any portion of the last ten years looking for a job, it’s likely you will have used LinkedIn at some point. For savvy networkers, LinkedIn acts as a kind of ‘business Facebook’, a way of keeping in touch and up to date with other people in your industry. Nearly 433 million people have an account – as well as 1 in 3 professionals using it on a daily basis. Your page The most powerful aspect of LinkedIn is not the chance to communicate with customers, like Facebook or Twitter. It is the opportunity to network with
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  • Twitter image

    Twitter for business

    Twitter is unlike the vast majority of social media platforms available to businesses because of its core structure –  you have just 140 characters per post. Some celebrities and political figures are able to continue one message over several tweets, but most businesses don’t have the luxury of a similarly dedicated audience. Twitter requires careful engagement to drive clicks and site visits, a nuanced approach that might challenge otherwise savvy business owners who have a nominal social media presence. Define your brand Millions of tweets are written every minute of every day. Without having a strong sense of what
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  • Advertising on Facebook

    4 fatal errors of Facebook advertising

    Apparently Facebook advertising represents an excellent method for cutting through the noise and getting targeted audiences to respond to your message.  More and more companies are using this advertising platform, particularly in regards to mobile advertising – which represents 80% of Facebook’s advertising revenue. While the stories of brands accumulating vast profits as a direct result of Facebook ads are plentiful, the failures are not as openly discussed. Most Facebook ads fail, and it usually takes a lot of trial and error before you manage to make a profit. Fortunately, by avoiding these common Facebook advertising mistakes, you can
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  • Facebook 2

    Facebook for business

    There might be some monks on a mountain somewhere who haven’t heard of Facebook. Nearly everyone else seems to have an account – which means if you aren’t at least exploring Facebook for clients you could be missing a trick. Campaigns can be run for little outlay but can garner widespread attention if done correctly. Facebook allows companies to communicate directly with their consumers. Your page is your voice. The message, then The key to using Facebook for business is to craft the right message. Don’t imagine that you know best –  meticulous research of your customers and what
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  • Media profile

    How to grow your media profile

    No matter how big or small your business is, or what industry you’re in, a media profile is important. As well as helping to attract new customers, raise brand awareness and give your company a reliable image, a good media profile will help you to grow and develop your business. However, getting the right corporate image across to the media is notoriously difficult. If you’re doing the work yourself, it can be tough to know how to carefully craft a press release or tailor a social media campaign. To help get you started, and to give you a few
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  • Media coverage

    5 Precious tips to help you get better media coverage

    If a tree falls in the woods and no one is around to hear it – does it make a sound?  Media coverage can either help your business to thrive or fail, so much rests on how you manage your company’s media profile.  You might have a fantastic message, but if no one is listening it’s a thankless task trying to promote it. The challenge at hand is to tell the right story to the right people – at the right time. Once an opportunity of promotion is gone it’s tough to recapture it. Here are five tips to
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  • Explainer video

    How to craft a compelling explainer video script

    Over the last few years explainer videos have boomed in popularity, appearing on thousands of sites across the web. There are a number of reasons for this – explainer videos are good for SEO, improve brand clarity and increase conversion rates – but the main reason is that they work. According to InternetRetailer.com, 85% of people are more likely to buy a product if they see an animated explainer video first. Some brands have built their entire identity on explainer videos, with file sharing site Dropbox growing its user base from zero to over five million with just an
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  • Delete button

    The right to be forgotten online

    Imagine that, as a company boss, there is old, potentially damaging information online,  that could affect your brand reputation and tarnish what you and your team have spent years trying to perfect.  Now there may be a solution – the right to be forgotten. In 2014, the European Court of Justice (ECJ) delivered its historic ruling on the ‘right to be forgotten’. It related to the individual’s right to have content about them removed from the internet so that it can be ‘forgotten’ for good. According to Google’s Transparency Report, this has resulted in around 1,600,000 links being evaluated,
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