Latest Blogs

  • Facebook 2

    Facebook for business

    There might be some monks on a mountain somewhere who haven’t heard of Facebook. Nearly everyone else seems to have an account – which means if you aren’t at least exploring Facebook for clients you could be missing a trick. Campaigns can be run for little outlay but can garner widespread attention if done correctly. Facebook allows companies to communicate directly with their consumers. Your page is your voice. The message, then The key to using Facebook for business is to craft the right message. Don’t imagine that you know best –  meticulous research of your customers and what
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  • Media profile

    How to grow your media profile

    No matter how big or small your business is, or what industry you’re in, a media profile is important. As well as helping to attract new customers, raise brand awareness and give your company a reliable image, a good media profile will help you to grow and develop your business. However, getting the right corporate image across to the media is notoriously difficult. If you’re doing the work yourself, it can be tough to know how to carefully craft a press release or tailor a social media campaign. To help get you started, and to give you a few
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  • Media coverage

    5 Precious tips to help you get better media coverage

    If a tree falls in the woods and no one is around to hear it – does it make a sound?  Media coverage can either help your business to thrive or fail, so much rests on how you manage your company’s media profile.  You might have a fantastic message, but if no one is listening it’s a thankless task trying to promote it. The challenge at hand is to tell the right story to the right people – at the right time. Once an opportunity of promotion is gone it’s tough to recapture it. Here are five tips to
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  • Explainer video

    How to craft a compelling explainer video script

    Over the last few years explainer videos have boomed in popularity, appearing on thousands of sites across the web. There are a number of reasons for this – explainer videos are good for SEO, improve brand clarity and increase conversion rates – but the main reason is that they work. According to InternetRetailer.com, 85% of people are more likely to buy a product if they see an animated explainer video first. Some brands have built their entire identity on explainer videos, with file sharing site Dropbox growing its user base from zero to over five million with just an
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  • Delete button

    The right to be forgotten online

    Imagine that, as a company boss, there is old, potentially damaging information online,  that could affect your brand reputation and tarnish what you and your team have spent years trying to perfect.  Now there may be a solution – the right to be forgotten. In 2014, the European Court of Justice (ECJ) delivered its historic ruling on the ‘right to be forgotten’. It related to the individual’s right to have content about them removed from the internet so that it can be ‘forgotten’ for good. According to Google’s Transparency Report, this has resulted in around 1,600,000 links being evaluated,
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  • Sketching visual content ideas

    How to write excellent infographic content

    Once upon a time, when the infographic was in its infancy, you could easily create a simple infographic and garner a lot of attention from it. Today, however, with the ubiquity of infographics it takes a lot more skill and thought to create something that stands out from the crowd. In this post, we delve into the subject of creating excellent, stand-out infographic content. Target audience Like most content creation, your first action should be deciding who your target audience is going to be. Writing in Kiss Metrics, Neil Patel says, “Coming up with an infographic idea is half the
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  • Design Killer E book blog

    How to design a killer eBook

    Self-publishing, and particularly e-publishing, has become extremely popular in recent years, with even established authors taking the plunge, bypassing the publishing companies and the months of waiting that goes with it instead, selling directly to the public. Tapping into people’s sense of enterprise and creativity, the ebook has become a winner for individual authors and companies alike. Yes, with the technology available to us today, a company can easily put together a book, such as a collection of tips and advice for target customers. DIY or hire? The first question to ask is whether you hire a professional to
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  • Top 10 PR Blogs 50 per cent smaller

    10 Best PR blogs you should be reading

    Despite what the characters Patsy and Eddie invoke about the world of PR in ‘Absolutely Fabulous’, it isn’t all champagne and vodka. Public Relations requires a great set of skills and the ability to handle complex campaigns for a variety of brands. Here at Fortune PR, we love to find those bloggers who explain the many diverse and fascinating aspects of PR in the 21st century, giving their tips and ideas on becoming the best of the best in their PR blogs. Sometimes, it can be a headache for even the most seasoned PR professionals, so a little advice
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  • knife-1635942

    Image apps to promote your business

    When it comes to social media, visual content is king. Writing in Canva, Andrew Tate says – “Our brains are made for looking, and if your visual marketing and brand is not taking advantage of the brain’s constant craving for new visual information, then it is missing out on one of the best ways to tap straight into people’s’ heads.” Statistics show that 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text and 40% of people will respond better to visual information than just text. This being the
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