Latest Blogs

  • Facebook ad splittesting

    An introduction to split testing Facebook ads

    In a previous article, we stated that a lack of split testing can cause the downfall of Facebook ad campaigns. Advertising is often based on assumptions rather than data, and if these assumptions are wrong, costs can quickly start to accumulate. The good thing about Facebook advertising is you can test your assumptions at a low cost before you commit to pumping more money into your campaigns. Once you find the right ad, which connects with the right audience, and this is verified by the metrics (such as CTR, CPC and purchases), then you’re ready to start scaling your advertising.
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  • Reddit logo

    Reddit for business

    Welcome back to our award-winning blog on using social media to boost your business’ online profile. This post details the benefits you can enjoy by using internet juggernaut Reddit to increase site visits, sales and clicks. Reddit calls itself “the front page of the internet”, using categorised forums called ‘subreddits’ to separate content into easy-to-manage sections. Users subscribe to the subreddits they’re interested in, whether that’s politics, videogames or cat pictures. Because of its structure and rules it can be tricky for newbies to get the hang of using Reddit for business, so let’s take a look at some best practices
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  • Flickr icon

    Flickr for business

    In the latest of our blogs on using social media networks to transform your business online, we analyse photo-sharing behemoth Flickr and how best to take advantage of its 120 million users worldwide. While it shares some similarities with other platforms like Instagram, there are several significant differences to bear in mind when trying to use Flickr for business. What is Flickr? At its core, Flickr is a photo-archiving and sharing service – making it especially useful for photographers looking to store their work. Considering a free account gets a gigantic terabyte of storage space, there’s no reason to limit the scope
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  • Ello screenshot

    Using Ello for business

    What is Ello? Ello markets itself as a different kind of social network, claiming the unique selling point of being ad-free and also refusing to log and request users’ information when they visit the site. The creators tout a manifesto that includes their words: “We believe a social network can be a tool for empowerment,” the founders write. “Not a tool to deceive, coerce, and manipulate – but a place to connect, create, and celebrate life.” The lack of advertising on the site might seem like a deterrent to businesses using it. However, just as with other social media platforms like
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  • Google+

    Google+ and business

    As we’ve established already, different social media platforms require different strategies and a flexible approach. There is no one-size-fits-all solution – rather you need to show a willingness to adapt. Simply pushing the same message in the same way on the wrong platform will actually put users off, something you can’t afford. Google+ is the focus of the latest of our pieces on social media and business, and the numbers suggest it is home to over 2 billion users. There is some dispute over its actual popularity (allegedly only ten percent of its users are classed as ‘active’) but
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  • Medium logo

    Using Medium for business

    Medium is one of the smaller social media platforms available to businesses but it is still exceptionally useful in the right hands. As we’ve established in this series of articles, your social media presence should depend on the amount of time and workforce you’re willing or able to devote to it. Medium is not a platform that should be used exclusive of all others, since it appeals to something of a niche market. That doesn’t mean it isn’t worth studying to decide if it’s right for you and your business. What is Medium? It is described as a, “Blog publishing
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  • Youtube for business

    YouTube for business

    YouTube has been around since 2005 and, since being bought by Google, it’s much more than just a video-streaming service. It is now linked to the rest of Google’s subsidiaries, including its social media platform Google+. YouTube is also an intrinsic part of Facebook, where it appears on almost every feed nowadays as embedded videos. Despite its obvious appeal, it is actually one of the more difficult platforms to master for businesses – since most people are not in the habit of making music videos, or movies. The challenge So, the question people ask themselves is this – how does
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  • Tumblr icon

    Business and Tumblr

    Tumblr is one of the more difficult social media networks for marketers to master. With 200 million users and 80 million blogs posted every single day, it’s easy to get lost in the noise. Content which is derivative and sales-oriented will gain you nothing – original creativity will be received warmly, regardless of aim. That’s why Tumblr is ranked as number 1 for ‘social sentiment’ towards brands. The message is clear, use this platform correctly and it can be hugely rewarding. Broaden your scope Tumblr sets itself apart as a ‘microblogging’ site. For you this means fewer limits on
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  • LinkedIn

    LinkedIn and what it can do for you

    If you’ve spent any portion of the last ten years looking for a job, it’s likely you will have used LinkedIn at some point. For savvy networkers, LinkedIn acts as a kind of ‘business Facebook’, a way of keeping in touch and up to date with other people in your industry. Nearly 433 million people have an account – as well as 1 in 3 professionals using it on a daily basis. Your page The most powerful aspect of LinkedIn is not the chance to communicate with customers, like Facebook or Twitter. It is the opportunity to network with
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