Archive for the ‘Digital’ Category

  • Facebook 2

    Facebook for business

    There might be some monks on a mountain somewhere who haven’t heard of Facebook. Nearly everyone else seems to have an account – which means if you aren’t at least exploring Facebook for clients you could be missing a trick. Campaigns can be run for little outlay but can garner widespread attention if done correctly. Facebook allows companies to communicate directly with their consumers. Your page is your voice. The message, then The key to using Facebook for business is to craft the right message. Don’t imagine that you know best –  meticulous research of your customers and what
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  • Delete button

    The right to be forgotten online

    Imagine that, as a company boss, there is old, potentially damaging information online,  that could affect your brand reputation and tarnish what you and your team have spent years trying to perfect.  Now there may be a solution – the right to be forgotten. In 2014, the European Court of Justice (ECJ) delivered its historic ruling on the ‘right to be forgotten’. It related to the individual’s right to have content about them removed from the internet so that it can be ‘forgotten’ for good. According to Google’s Transparency Report, this has resulted in around 1,600,000 links being evaluated,
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  • Sketching visual content ideas

    How to write excellent infographic content

    Once upon a time, when the infographic was in its infancy, you could easily create a simple infographic and garner a lot of attention from it. Today, however, with the ubiquity of infographics it takes a lot more skill and thought to create something that stands out from the crowd. In this post, we delve into the subject of creating excellent, stand-out infographic content. Target audience Like most content creation, your first action should be deciding who your target audience is going to be. Writing in Kiss Metrics, Neil Patel says, “Coming up with an infographic idea is half the
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  • Design Killer E book blog

    How to design a killer eBook

    Self-publishing, and particularly e-publishing, has become extremely popular in recent years, with even established authors taking the plunge, bypassing the publishing companies and the months of waiting that goes with it instead, selling directly to the public. Tapping into people’s sense of enterprise and creativity, the ebook has become a winner for individual authors and companies alike. Yes, with the technology available to us today, a company can easily put together a book, such as a collection of tips and advice for target customers. DIY or hire? The first question to ask is whether you hire a professional to
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  • knife-1635942

    Image apps to promote your business

    When it comes to social media, visual content is king. Writing in Canva, Andrew Tate says – “Our brains are made for looking, and if your visual marketing and brand is not taking advantage of the brain’s constant craving for new visual information, then it is missing out on one of the best ways to tap straight into people’s’ heads.” Statistics show that 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text and 40% of people will respond better to visual information than just text. This being the
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  • Win win title image

    How to build your brand with guest blogging

    Several years ago, Google announced that guest blogging for the sole objective of accumulating as many backlinks as possible would no longer be rewarded. This came in the wake of marketers creating an abundance of low quality, spammy articles and posting them on external sites as a way of gaming the search engine ranking algorithms to improve the visibility of their sites. Fortunately, this is no longer viable but guest posting for the sake of sharing awesome content with a brand new audience absolutely is! Guest posting is one of the best ways to improve your niche authority and
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  • A microphone and laptop

    How to build your brand with podcasting

    Thanks to the widespread adoption of high speed internet, podcasting is one of the best tools we have for building a brand online. Podcasts provide a much more sensory-rich experience than textual content, which helps to build a better relationship with your audience. This is eloquently explained by entrepreneur and digital outsourcing expert, Chris Ducker. He states: “Podcasting allows us to realize the benefits of presenting information in audio or visual format. This in turn allows you to convey your personality in a much stronger way than is possible through the written word. That clarity in your message is
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  • Social media hacks

    6 great social media hacks

    Anyone can use social media, but there’s certainly a learning curve if you want to get the best results. Whether you’re looking to boost brand awareness, improve customer retention or promote your content effectively, these awesome social media hacks will help you on your mission. 1. Create social media images using Canva In most cases, graphic design is best left to the professionals. While it would never be a good idea to design your own ebooks or infographics (unless you’re an expert designer), social media images is one exception to the rule. With the highly powerful graphic design tool,
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  • Capture

    27 PR and social media tips to boost your business – free eBook

    This free, easy-to-read, illustrated eBook – Getting to the Root of PR – is for SMEs who want to build their brand and profile through PR and get more value from their social media activity. Would you like to know why embedding PR at the heart of your business will help it to flourish?  And how about getting insights into developing an effective PR strategy and planning your PR campaign? The  step-by-step eBook will help you learn how to harness the power of PR and social media to elevate your brand to new heights.   The eBook is packed with
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  • The word share on different coloured backgrounds

    How do I promote my infographic?

    Infographics are powerful tools for communicating information in a way that resonates with today’s internet users. By using a combination of visual imagery and concise text, you can really get your message across and engage people in a way that simply isn’t possible with textual content. While it’s all well and good taking the time to create an awesome infographic, what do you do when the infographic is complete? If you want to generate engagement with your infographic and boost the awareness of your brand, promotion is just as important as design. Jeff Bullas states, “Due to infographics attractiveness
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