Archive for the ‘Digital’ Category

  • Flickr icon

    Flickr for business

    In the latest of our blogs on using social media networks to transform your business online, we analyse photo-sharing behemoth Flickr and how best to take advantage of its 120 million users worldwide. While it shares some similarities with other platforms like Instagram, there are several significant differences to bear in mind when trying to use Flickr for business. What is Flickr? At its core, Flickr is a photo-archiving and sharing service – making it especially useful for photographers looking to store their work. Considering a free account gets a gigantic terabyte of storage space, there’s no reason to limit the scope
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  • Ello screenshot

    Using Ello for business

    What is Ello? Ello markets itself as a different kind of social network, claiming the unique selling point of being ad-free and also refusing to log and request users’ information when they visit the site. The creators tout a manifesto that includes their words: “We believe a social network can be a tool for empowerment,” the founders write. “Not a tool to deceive, coerce, and manipulate – but a place to connect, create, and celebrate life.” The lack of advertising on the site might seem like a deterrent to businesses using it. However, just as with other social media platforms like
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  • Google+

    Google+ and business

    As we’ve established already, different social media platforms require different strategies and a flexible approach. There is no one-size-fits-all solution – rather you need to show a willingness to adapt. Simply pushing the same message in the same way on the wrong platform will actually put users off, something you can’t afford. Google+ is the focus of the latest of our pieces on social media and business, and the numbers suggest it is home to over 2 billion users. There is some dispute over its actual popularity (allegedly only ten percent of its users are classed as ‘active’) but
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  • Medium logo

    Using Medium for business

    Medium is one of the smaller social media platforms available to businesses but it is still exceptionally useful in the right hands. As we’ve established in this series of articles, your social media presence should depend on the amount of time and workforce you’re willing or able to devote to it. Medium is not a platform that should be used exclusive of all others, since it appeals to something of a niche market. That doesn’t mean it isn’t worth studying to decide if it’s right for you and your business. What is Medium? It is described as a, “Blog publishing
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  • Youtube for business

    YouTube for business

    YouTube has been around since 2005 and, since being bought by Google, it’s much more than just a video-streaming service. It is now linked to the rest of Google’s subsidiaries, including its social media platform Google+. YouTube is also an intrinsic part of Facebook, where it appears on almost every feed nowadays as embedded videos. Despite its obvious appeal, it is actually one of the more difficult platforms to master for businesses – since most people are not in the habit of making music videos, or movies. The challenge So, the question people ask themselves is this – how does
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  • Tumblr icon

    Business and Tumblr

    Tumblr is one of the more difficult social media networks for marketers to master. With 200 million users and 80 million blogs posted every single day, it’s easy to get lost in the noise. Content which is derivative and sales-oriented will gain you nothing – original creativity will be received warmly, regardless of aim. That’s why Tumblr is ranked as number 1 for ‘social sentiment’ towards brands. The message is clear, use this platform correctly and it can be hugely rewarding. Broaden your scope Tumblr sets itself apart as a ‘microblogging’ site. For you this means fewer limits on
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  • LinkedIn

    LinkedIn and what it can do for you

    If you’ve spent any portion of the last ten years looking for a job, it’s likely you will have used LinkedIn at some point. For savvy networkers, LinkedIn acts as a kind of ‘business Facebook’, a way of keeping in touch and up to date with other people in your industry. Nearly 433 million people have an account – as well as 1 in 3 professionals using it on a daily basis. Your page The most powerful aspect of LinkedIn is not the chance to communicate with customers, like Facebook or Twitter. It is the opportunity to network with
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  • Twitter image

    Twitter for business

    Twitter is unlike the vast majority of social media platforms available to businesses because of its core structure –  you have just 140 characters per post. Some celebrities and political figures are able to continue one message over several tweets, but most businesses don’t have the luxury of a similarly dedicated audience. Twitter requires careful engagement to drive clicks and site visits, a nuanced approach that might challenge otherwise savvy business owners who have a nominal social media presence. Define your brand Millions of tweets are written every minute of every day. Without having a strong sense of what
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  • Advertising on Facebook

    4 fatal errors of Facebook advertising

    Apparently Facebook advertising represents an excellent method for cutting through the noise and getting targeted audiences to respond to your message.  More and more companies are using this advertising platform, particularly in regards to mobile advertising – which represents 80% of Facebook’s advertising revenue. While the stories of brands accumulating vast profits as a direct result of Facebook ads are plentiful, the failures are not as openly discussed. Most Facebook ads fail, and it usually takes a lot of trial and error before you manage to make a profit. Fortunately, by avoiding these common Facebook advertising mistakes, you can
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  • Facebook 2

    Facebook for business

    There might be some monks on a mountain somewhere who haven’t heard of Facebook. Nearly everyone else seems to have an account – which means if you aren’t at least exploring Facebook for clients you could be missing a trick. Campaigns can be run for little outlay but can garner widespread attention if done correctly. Facebook allows companies to communicate directly with their consumers. Your page is your voice. The message, then The key to using Facebook for business is to craft the right message. Don’t imagine that you know best –  meticulous research of your customers and what
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