Archive for the ‘Digital’ Category

  • Tumblr icon

    Business and Tumblr

    Tumblr is one of the more difficult social media networks for marketers to master. With 200 million users and 80 million blogs posted every single day, it’s easy to get lost in the noise. Content which is derivative and sales-oriented will gain you nothing – original creativity will be received warmly, regardless of aim. That’s why Tumblr is ranked as number 1 for ‘social sentiment’ towards brands. The message is clear, use this platform correctly and it can be hugely rewarding. Broaden your scope Tumblr sets itself apart as a ‘microblogging’ site. For you this means fewer limits on
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  • LinkedIn

    LinkedIn and what it can do for you

    If you’ve spent any portion of the last ten years looking for a job, it’s likely you will have used LinkedIn at some point. For savvy networkers, LinkedIn acts as a kind of ‘business Facebook’, a way of keeping in touch and up to date with other people in your industry. Nearly 433 million people have an account – as well as 1 in 3 professionals using it on a daily basis. Your page The most powerful aspect of LinkedIn is not the chance to communicate with customers, like Facebook or Twitter. It is the opportunity to network with
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  • Twitter image

    Twitter for business

    Twitter is unlike the vast majority of social media platforms available to businesses because of its core structure –  you have just 140 characters per post. Some celebrities and political figures are able to continue one message over several tweets, but most businesses don’t have the luxury of a similarly dedicated audience. Twitter requires careful engagement to drive clicks and site visits, a nuanced approach that might challenge otherwise savvy business owners who have a nominal social media presence. Define your brand Millions of tweets are written every minute of every day. Without having a strong sense of what
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  • Advertising on Facebook

    4 fatal errors of Facebook advertising

    Apparently Facebook advertising represents an excellent method for cutting through the noise and getting targeted audiences to respond to your message.  More and more companies are using this advertising platform, particularly in regards to mobile advertising – which represents 80% of Facebook’s advertising revenue. While the stories of brands accumulating vast profits as a direct result of Facebook ads are plentiful, the failures are not as openly discussed. Most Facebook ads fail, and it usually takes a lot of trial and error before you manage to make a profit. Fortunately, by avoiding these common Facebook advertising mistakes, you can
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  • Facebook 2

    Facebook for business

    There might be some monks on a mountain somewhere who haven’t heard of Facebook. Nearly everyone else seems to have an account – which means if you aren’t at least exploring Facebook for clients you could be missing a trick. Campaigns can be run for little outlay but can garner widespread attention if done correctly. Facebook allows companies to communicate directly with their consumers. Your page is your voice. The message, then The key to using Facebook for business is to craft the right message. Don’t imagine that you know best –  meticulous research of your customers and what
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  • Delete button

    The right to be forgotten online

    Imagine that, as a company boss, there is old, potentially damaging information online,  that could affect your brand reputation and tarnish what you and your team have spent years trying to perfect.  Now there may be a solution – the right to be forgotten. In 2014, the European Court of Justice (ECJ) delivered its historic ruling on the ‘right to be forgotten’. It related to the individual’s right to have content about them removed from the internet so that it can be ‘forgotten’ for good. According to Google’s Transparency Report, this has resulted in around 1,600,000 links being evaluated,
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  • Sketching visual content ideas

    How to write excellent infographic content

    Once upon a time, when the infographic was in its infancy, you could easily create a simple infographic and garner a lot of attention from it. Today, however, with the ubiquity of infographics it takes a lot more skill and thought to create something that stands out from the crowd. In this post, we delve into the subject of creating excellent, stand-out infographic content. Target audience Like most content creation, your first action should be deciding who your target audience is going to be. Writing in Kiss Metrics, Neil Patel says, “Coming up with an infographic idea is half the
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  • Design Killer E book blog

    How to design a killer eBook

    Self-publishing, and particularly e-publishing, has become extremely popular in recent years, with even established authors taking the plunge, bypassing the publishing companies and the months of waiting that goes with it instead, selling directly to the public. Tapping into people’s sense of enterprise and creativity, the ebook has become a winner for individual authors and companies alike. Yes, with the technology available to us today, a company can easily put together a book, such as a collection of tips and advice for target customers. DIY or hire? The first question to ask is whether you hire a professional to
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    Image apps to promote your business

    When it comes to social media, visual content is king. Writing in Canva, Andrew Tate says – “Our brains are made for looking, and if your visual marketing and brand is not taking advantage of the brain’s constant craving for new visual information, then it is missing out on one of the best ways to tap straight into people’s’ heads.” Statistics show that 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text and 40% of people will respond better to visual information than just text. This being the
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  • Win win title image

    How to build your brand with guest blogging

    Several years ago, Google announced that guest blogging for the sole objective of accumulating as many backlinks as possible would no longer be rewarded. This came in the wake of marketers creating an abundance of low quality, spammy articles and posting them on external sites as a way of gaming the search engine ranking algorithms to improve the visibility of their sites. Fortunately, this is no longer viable but guest posting for the sake of sharing awesome content with a brand new audience absolutely is! Guest posting is one of the best ways to improve your niche authority and
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