Posts Tagged ‘blog’

  • 10 Best PR blogs you should be reading

    By Althea Taylor-Salmon, posted 2nd January 2015

    Despite what the characters Patsy and Eddie invoke about the world of PR in ‘Absolutely Fabulous’, it isn’t all champagne and vodka. Public Relations requires a great set of skills and the ability to handle complex campaigns for a variety of brands. Here at Fortune PR, we love to find those bloggers who explain the many diverse and fascinating aspects of PR in the 21st century, giving their tips and ideas on becoming the best of the best in their PR blogs. Sometimes, it can be a headache for even the most seasoned PR professionals, so a little advice
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  • Make the most of earned and paid for media

    By Althea Taylor-Salmon, posted 2nd January 2015

    In a previous article, we discussed how the art of storytelling can be used as a powerful PR tool. In the digital era, we have more communication channels available to us than ever before, enabling us to formulate our PR programmes in a variety of ways in order to make the maximum impact and reach our target audience. Know your audience: As every marketer is probably aware, building rapport with your audience serves as an important foundation for business success. By using site analytics, customer surveys and general market research, you should be able to figure out the ways
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