Posts Tagged ‘brand identity’

  • Media profile

    How to grow your media profile

    By Althea Taylor-Salmon, posted 2nd January 2015

    No matter how big or small your business is, or what industry you’re in, a media profile is important. As well as helping to attract new customers, raise brand awareness and give your company a reliable image, a good media profile will help you to grow and develop your business. However, getting the right corporate image across to the media is notoriously difficult. If you’re doing the work yourself, it can be tough to know how to carefully craft a press release or tailor a social media campaign. To help get you started, and to give you a few
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  • Using testimonials in your publicity

    By Althea Taylor-Salmon, posted 2nd January 2015

    One of our Top Ten PR Tips is that you talk to people about the wonderful things your company does. We also suggested you ask your clients for testimonials – priceless PR! If you’ve read that post and found the latter statement too cryptic, this post will expand on what testimonials can do for your business and how to get them. Great proof: Testimonials are a great form of evidence that clients are satisfied with your service and would recommend you to their friends. This is hard proof. A satisfied user singing the praises of your product or service,
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  • How to develop your corporate brand identity

    By Althea Taylor-Salmon, posted 2nd January 2015

    Guest Blog – Jo Bayne, Oyster Studios A company’s brand identity creates an emotional connection, and reflects the business positioning and perceived corporate image as a whole. A brand logo is the mark or icon that identifies the business but is only one part of the presentation puzzle. For start ups or businesses updating their corporate identity it’s important to go back to basics and establish or re-visit the foundations of the brand and then develop a cohesive, consistent strategy for the brand experience moving forward. Once these building blocks have been defined developing your marketing toolkit of materials
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