Posts Tagged ‘content marketing’

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  How to write excellent infographic content

  By Althea Taylor-Salmon, posted 2nd January 2015

  Once upon a time, when the infographic was in its infancy, you could easily create a simple infographic and garner a lot of attention from it. Today, however, with the ubiquity of infographics it takes a lot more skill and thought to create something that stands out from the crowd. In this post, we delve into the subject of creating excellent, stand-out infographic content. Target audience Like most content creation, your first action should be deciding who your target audience is going to be. Writing in Kiss Metrics, Neil Patel says, “Coming up with an infographic idea is half the
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  How to create a killer white paper

  By Althea Taylor-Salmon, posted 2nd January 2015

  While white papers are never the crux of a content marketing campaign, in certain situations they can be highly effective. For instance, if you have expert knowledge on a niche subject and can discuss it in detail over the course of at least 8 pages, this could be a good reason to create a white paper. Naturally, your white paper must be on a subject that is interesting and helpful to people – if it pertains to a common problem that people are experiencing and you’re able to use your expertise to offer a solution, this is ideal. Here
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  Avoid common content marketing mistakes

  By Althea Taylor-Salmon, posted 2nd January 2015

  There are many reasons to embark on a content marketing strategy – publishing high quality content on a continuous basis helps you to grow your reputation as an expert, improves your site’s visibility and drives traffic. Since the benefits of content marketing are so well documented, everyone is doing it, but not everyone is doing it right. Here are some of the most common content marketing mistakes. Ignoring visual content Blogging is the most common medium for content marketing, and it’s also the easiest to get started with. Unfortunately, it can be a little too easy to get comfortable
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  How to building trust online

  By Althea Taylor-Salmon, posted 2nd January 2015

  Before the advent of e-commerce, people went by very different indicators to determine whether or not they trusted a business. First and foremost, trust could always be built by a real-life, personal interaction, backed by the good reputation of the brand. Nowadays, purchases can be made at the click of a button without even seeing the face of the person you’re doing business with. While trust-building and reputation is still as important for digital businesses as it was for the brick-and-mortar businesses of previous decades, effective trust-building tactics need to evolve with the times. Here are 3 online tactics
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