Posts Tagged ‘crisis communications’

  • Avoid turning a drama into a crisis

    A calamity can ruin a company’s reputation and in some extreme circumstances, can destroy the business permanently. Because of the unpredictability of such events and the tendency of media coverage adding fuel to the fire, crisis management has become an integral part of any strategic PR agency’s repertoire. In a previous article, we covered some of the golden rules for effective crisis communications management – in this article we will provide you with real world examples of businesses who have handled potentially-damaging situations with expert finesse. 1.JC Penny Retail giant JC Penny released a teapot with what turned out to be an unfortunate
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  • Getting the PR year off to a great start

    As the dust settles after the office party and personnel come back to the workplace fresh and raring to go from their much deserved break, the arrival of the new year presents a plethora of options for evolving your company’s PR strategy. While most new year’s resolutions involve quitting smoking or losing a few inches off the waistline after over indulging on the mince pies, a new PR initiative not only has the ability to improve the outward perception of a company, it can be a great way to foster team spirit and get everyone pulling together to achieve
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  • Being PR savvy on social media

    It’s easy to view social media as a separate entity, rather than an extension of the existing PR effort. It can even be seen as an inconvenience, a drain on time when there are more important things to be getting on with. However, to take this approach is to miss out on all the opportunities social media can bring, like finding out how your product or brand is really perceived and being able to keep an eye on your competitors’ activities. Coverage in the press can be pushed out on social channels too, raising awareness of the brand to a
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  • Crisis, What Crisis – What’s Your Next Step?

    PART 2 In the last post we began looking at how to come up with an appropriate crisis communications plan to deal with an unexpected incident that might hit a business. We asked a series of questions to help you think through the issues that need to be addressed, especially how to handle the communications aspect of a crisis. Now let’s look at each point briefly. Audiences Depending on the risk, you may need to communicate with different groups of people. Think as widely as possible about all potential audiences – company personnel, suppliers, customers, investors, opinion formers (for
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  • Crisis, what crisis? what’s your plan?

    Crisis! Such a strong and emotive word, conjuring up unimaginable disaster, that it seems unlikely that a crisis could ever hit your business, right? Wrong! Whether you run a FTSE company or a charity, a good reputation is essential for success and a poorly managed crisis can damage reputation. Organisations invest considerable time and money in building trust between their brand and their stakeholders – from staff and customers to investors and legislators – and poor crisis communications management can shake confidence very quickly. Wise organisations will have a robust business continuity plan that kicks into place if a
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