News, but not as we know it
By Althea Taylor-Salmon, posted 2nd January 2015
Journalists and PR professionals recognised the power of social media early on as a useful tool for the dissemination of information. Stories could potentially reach millions of people, as users shared articles with a tap of the finger. Advertising and marketing have been altered irrevocably, and can be targeted at people who actually have an interest in buying a product or learning about a campaign issue. However, the last few years have seen a dramatic shift in the sharing of information and news stories, presenting a titanic challenge to clients and their brands. False, or Fake News You would
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