Posts Tagged ‘instagram’

  • Instagram logo

    Using Instagram for business

    By Althea Taylor-Salmon, posted 2nd January 2015

    One of the major social media trends for 2018 is the continued rise of Instagram. Although strictly image and video based, businesses are realising new ways of using the app to win over consumers. With more than 500 million active users, Instagram is the perfect place to advertise your business. Key to its popularity with businesses is the level of engagement. Simplicity As Jayson DeMers writes in Forbes: “Instagram is also a departure from apps like Facebook, Twitter, and LinkedIn, mostly because of its simplicity. It’s done a phenomenal job of attracting younger audiences, with the majority of its users
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  • Social media hacks

    6 great social media hacks

    By Althea Taylor-Salmon, posted 2nd January 2015

    Anyone can use social media, but there’s certainly a learning curve if you want to get the best results. Whether you’re looking to boost brand awareness, improve customer retention or promote your content effectively, these awesome social media hacks will help you on your mission. 1. Create social media images using Canva In most cases, graphic design is best left to the professionals. While it would never be a good idea to design your own ebooks or infographics (unless you’re an expert designer), social media images is one exception to the rule. With the highly powerful graphic design tool,
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  • Using social media as a PR tool: Instagram

    By Althea Taylor-Salmon, posted 2nd January 2015

    Due to the rapid adoption of mobile internet access, coupled with an average human attention span that is diminishing just as quickly, marketers and PR professionals are discovering that visual content is required in order to make an impact. It just so happens that Instagram is the perfect platform for spreading this visual content to as many people as possible, raising brand awareness as a consequence. Since being purchased by Facebook in 2013, photo and video sharing site Instagram has surged in popularity – particularly with younger users. While many people use Instagram for recreational purposes, it can be
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