Posts Tagged ‘media coverage’

  • Media coverage

    5 Precious tips to help you get better media coverage

    By Althea Taylor-Salmon, posted 2nd January 2015

    If a tree falls in the woods and no one is around to hear it – does it make a sound?  Media coverage can either help your business to thrive or fail, so much rests on how you manage your company’s media profile.  You might have a fantastic message, but if no one is listening it’s a thankless task trying to promote it. The challenge at hand is to tell the right story to the right people – at the right time. Once an opportunity of promotion is gone it’s tough to recapture it. Here are five tips to
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  • Effective storytelling

    By Althea Taylor-Salmon, posted 2nd January 2015

    Most companies believe that PR is all about selling their business, and this is true to an extent. However, for potential customers to truly understand the positive attributes of the brand, it always helps to target their emotional rather than logical faculties. This is where storytelling comes into play. An excellently structured, emotive story allows people to understand how the brand can benefit them; and benefits are infinitely more powerful than facts when you’re looking to make a sale! Just as we all love to witness (and vicariously experience) the trials and tribulations of a protagonist in a movie
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