Posts Tagged ‘PR launch’

  • Tips for opening your estate agency with a bang

    Starting your own business is always a daunting prospect, and your mind is likely to entertain fears and doubts. Hopefully, the expectations of earning a significant income, providing genuine value to your customers and being your own boss are enticing enough to quell any anxieties and give you the impetus to move forward with passion. As the saying goes, “home is where the heart is”, and with a bit of hard work and careful planning, you’ll soon be providing a long list of happy customers with new places to enjoy their lives, as well as earning a great income
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  • Public relations: product launch – the devil’s in the detail

    Following on from Part 1 of creating your product launch, the key thing to keep at the forefront of your mind is the customer – the launch is all about them. A very common mistake is not asking for customer views and opinions. Some assumptions about your audiences may be well-founded but it’s essential to keep in close touch with changing trends in your product category and to monitor how customers are responding to these. Research Undertaking both secondary and primary market research will be a sound investment of time and budget. Testing branding and messages on future customers
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  • Public Relations: product launch – the creative

    Launching a new product is a scary business. It’s the time to find out how the world will react to what has been bubbling away in your organisation. It might be a huge open playing field out there, but it’s littered with other products. The chances are you are facing several competitors – so how do you make your product stand out?  Well, one thing is for sure; you need a creative concept that resonates with your customer. Let’s say you have a new weight loss regime to take to market. The scientists behind the new diet have found
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