Posts Tagged ‘PR’

  • How to design a killer eBook

    By Althea Taylor-Salmon, posted 2nd January 2015

    Self-publishing, and particularly e-publishing, has become extremely popular in recent years, with even established authors taking the plunge, bypassing the publishing companies and the months of waiting that goes with it instead, selling directly to the public. Tapping into people’s sense of enterprise and creativity, the ebook has become a winner for individual authors and companies alike. Yes, with the technology available to us today, a company can easily put together a book, such as a collection of tips and advice for target customers. DIY or hire? The first question to ask is whether you hire a professional to
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  • 10 Best PR blogs you should be reading

    By Althea Taylor-Salmon, posted 2nd January 2015

    Despite what the characters Patsy and Eddie invoke about the world of PR in ‘Absolutely Fabulous’, it isn’t all champagne and vodka. Public Relations requires a great set of skills and the ability to handle complex campaigns for a variety of brands. Here at Fortune PR, we love to find those bloggers who explain the many diverse and fascinating aspects of PR in the 21st century, giving their tips and ideas on becoming the best of the best in their PR blogs. Sometimes, it can be a headache for even the most seasoned PR professionals, so a little advice
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  • 27 PR and social media tips to boost your business – free eBook

    By Althea Taylor-Salmon, posted 2nd January 2015

    This free, easy-to-read, illustrated eBook – Getting to the Root of PR – is for SMEs who want to build their brand and profile through PR and get more value from their social media activity. Would you like to know why embedding PR at the heart of your business will help it to flourish?  And how about getting insights into developing an effective PR strategy and planning your PR campaign? The  step-by-step eBook will help you learn how to harness the power of PR and social media to elevate your brand to new heights.   The eBook is packed with
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  • Flying Start to your B2B Launch

    By Althea Taylor-Salmon, posted 2nd January 2015

    In a previous article, we described the ways in which B2B companies can utilise PR to maximum effect. Today, we’re taking it to the next level, with 5 easy-to-follow rules that will help you to cut through the noise of a competitive market place and launch a B2B product successfully. Without an adequate launch strategy, even the most innovative product will collect dust when it should be providing value to customers. B2B leads tend to be better qualified than those for B2C, but come in at lower volume, so it’s important to bare this in mind when creating your
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  • The Power of Video Communications

    By Althea Taylor-Salmon, posted 2nd January 2015

    Handling the PR for a client that has an interest in getting more women into engineering, I was captivated by GoldieBlox’s Princess Machine video, which tells us that girls deserve more choices than dolls and princess toys.  OK, GoldieBlox is all about selling more toys, but the video has a serious message that we learn our attitudes and beliefs about our capabilities from our cradle.  I liked this video so much, I decided to see how other brands are getting their ‘females can’  messages across through the power of video sharing. Always: Like A Girl Shot by the award-winning documentary
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  • Avoid turning a drama into a crisis

    By Althea Taylor-Salmon, posted 2nd January 2015

    A calamity can ruin a company’s reputation and in some extreme circumstances, can destroy the business permanently. Because of the unpredictability of such events and the tendency of media coverage adding fuel to the fire, crisis management has become an integral part of any strategic PR agency’s repertoire. In a previous article, we covered some of the golden rules for effective crisis communications management – in this article we will provide you with real world examples of businesses who have handled potentially-damaging situations with expert finesse. 1.JC Penny Retail giant JC Penny released a teapot with what turned out to be an unfortunate
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  • Using Twitter in PR

    By Althea Taylor-Salmon, posted 2nd January 2015

    Currently there are 288 million active users on Twitter, 80% of which are using their mobile phones to access the site – meaning that they will be receiving the latest updates whenever and wherever they are. Because of this, many organisations are integrating Twitter into their PR programmes, and for those that recognise the platform’s unique offerings and use it correctly, it has the potential to be a very powerful PR tool. Here are some of the ways in which you can use Twitter for PR purposes. Crisis communications During times of crisis, people are going to have a
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  • Effective storytelling

    By Althea Taylor-Salmon, posted 2nd January 2015

    Most companies believe that PR is all about selling their business, and this is true to an extent. However, for potential customers to truly understand the positive attributes of the brand, it always helps to target their emotional rather than logical faculties. This is where storytelling comes into play. An excellently structured, emotive story allows people to understand how the brand can benefit them; and benefits are infinitely more powerful than facts when you’re looking to make a sale! Just as we all love to witness (and vicariously experience) the trials and tribulations of a protagonist in a movie
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  • Promoting new homes to local buyers

    By Althea Taylor-Salmon, posted 2nd January 2015

    After a new development has been completed, property developers are left with the task of filling the new residential properties. At the initial stages of obtaining planning permission for the property, local communities should have been informed regarding new housing opportunities, which should help to spread the word once the development is finally complete. Pre-marketing will also help to attract off-plan buyers (before the development is completed). However, to attract buyers for the properties as fast as possible it helps to implement a comprehensive marketing and PR campaign, which may include some of the following: Pre-marketing You can use
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  • Getting the PR year off to a great start

    By Althea Taylor-Salmon, posted 2nd January 2015

    As the dust settles after the office party and personnel come back to the workplace fresh and raring to go from their much deserved break, the arrival of the new year presents a plethora of options for evolving your company’s PR strategy. While most new year’s resolutions involve quitting smoking or losing a few inches off the waistline after over indulging on the mince pies, a new PR initiative not only has the ability to improve the outward perception of a company, it can be a great way to foster team spirit and get everyone pulling together to achieve
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