Posts Tagged ‘property’

  • The benefits of open house viewings

    In the world of real estate, open house refers to the marketing strategy of inviting a group of potential buyers to all come and view a property at the same time. While many houses are marketed this way in America, the trend is just starting to gain traction over here in the UK, particularly for high-end properties where demand significantly outweighs the supply. With house prices in areas like London at an all time high, it’s likely that we will see open house viewings utilised much more frequently in the future. Here are some of the reasons you may
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  • The importance of digital presence for estate agencies

    While much of an estate agent’s duties involves networking locally, building rapport on the phone and maintaining a jovial demeanour for client interactions, getting things right on the internet requires an entirely different set of skills compared to when you’re dealing with people face to face. As we covered in a previous article, a well designed, SEO-friendly site is the first cornerstone to establishing your presence online, but that’s not the end of the story. Here are some tips to make sure you make the right impression online so that new clients come flocking to your doors. Colour scheme: As
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  • Real estate photography in a nutshell

    Whether you’re an estate agent looking to photograph a landlord’s property or a homeowner taking photographs before selling and relocating, one rule is absolute: good pictures are an important ingredient for securing a property sale. In this digital era, more and more people are looking for houses online and therefore expect a selection of high quality images to help them to make their mind up about a property. Because of this, some estate agents are even opting to create virtual tours in order to market their property. While hiring a professional photographer is the ideal course of action, this
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  • Tips for opening your estate agency with a bang

    Starting your own business is always a daunting prospect, and your mind is likely to entertain fears and doubts. Hopefully, the expectations of earning a significant income, providing genuine value to your customers and being your own boss are enticing enough to quell any anxieties and give you the impetus to move forward with passion. As the saying goes, “home is where the heart is”, and with a bit of hard work and careful planning, you’ll soon be providing a long list of happy customers with new places to enjoy their lives, as well as earning a great income
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  • The letting agent’s guide for finding tenants and landlords

    According to the latest census figures, the proportion of UK households being rented has increased in the past decade from 31 per cent to 36 per cent. In popular areas such as Westminster, one in every four households is rented! With such a high demand for rental accommodation, estate agencies are making a substantial profit from renting out buy-to-let properties. If you are looking to become successful at renting properties, there are two things you’ll need: tenants and landlords. Here are some top tips for making sure that you have plenty of homes to fill, and plenty of people
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