Posts Tagged ‘social media’

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  5 Precious tips to help you get better media coverage

  By Althea Taylor-Salmon, posted 2nd January 2015

  If a tree falls in the woods and no one is around to hear it – does it make a sound?  Media coverage can either help your business to thrive or fail, so much rests on how you manage your company’s media profile.  You might have a fantastic message, but if no one is listening it’s a thankless task trying to promote it. The challenge at hand is to tell the right story to the right people – at the right time. Once an opportunity of promotion is gone it’s tough to recapture it. Here are five tips to
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  Image apps to promote your business

  By Althea Taylor-Salmon, posted 2nd January 2015

  When it comes to social media, visual content is king. Writing in Canva, Andrew Tate says – “Our brains are made for looking, and if your visual marketing and brand is not taking advantage of the brain’s constant craving for new visual information, then it is missing out on one of the best ways to tap straight into people’s’ heads.” Statistics show that 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text and 40% of people will respond better to visual information than just text. This being the
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  27 PR and social media tips to boost your business – free eBook

  By Althea Taylor-Salmon, posted 2nd January 2015

  This free, easy-to-read, illustrated eBook – Getting to the Root of PR – is for SMEs who want to build their brand and profile through PR and get more value from their social media activity. Would you like to know why embedding PR at the heart of your business will help it to flourish?  And how about getting insights into developing an effective PR strategy and planning your PR campaign? The  step-by-step eBook will help you learn how to harness the power of PR and social media to elevate your brand to new heights.   The eBook is packed with
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  Use eBooks to boost brand awareness

  By Althea Taylor-Salmon, posted 2nd January 2015

  Producing an eBook has certin advantages over other content mediums. eBooks are particularly good if you wish to go the extra mile to deliver value. Sometimes an infographic or a blog post can only cover so much information, so it makes sense to use an eBook for extended discussions. eBooks are also highly shareable, visually engaging and are a great way to solicit opt-ins for your newsletter. Here are some of the things to keep in mind when creating an eBook. Know your audience In order to build brand awareness, it’s important that you tailor your eBook to your
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  Are your staff on social media?

  By Althea Taylor-Salmon, posted 2nd January 2015

  In a previous article, we discussed some of the ways in which your staff can boost the profile of your brand. With social media, your staff can really help to promote your company online. However, allowing your staff to conduct themselves as they please on social media on your behalf also has its risks (Red Cross suffered a PR Crisis when one of their employees posted about getting inebriated using the company’s official Twitter account). Here are some of the things to consider when it comes to how your staff use social media. To ban or not to ban?
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  10 social media advice blogs that will help build your brand

  By Althea Taylor-Salmon, posted 2nd January 2015

  If you aren’t aware, social media is kind of a big deal right now! With established platforms such as Twitter and Facebook, and new emerging platforms such as Snapchat and Periscope, if you want to effectively market your brand in the digital era and uphold a constant stream of communication with your audience, knowing the ins and outs of each social media platform is vital. While some experimentation is always recommended to see what works in your particular niche, it’s always best to solicit advice on how to best use social media from the experts. For this reason, we’ve
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  Using social media as a PR tool: Snapchat

  By Althea Taylor-Salmon, posted 2nd January 2015

  Snapchat is a messaging application which enables users to send photos, videos and text messages to a private list of recipients. Privacy is Snapchat’s key differentiator, enabling you to send messages to close friends without the possibility of them being intercepted by colleagues, family members or anyone else. As “snaps” can only be viewed for a maximum of 10 seconds before they disappear into oblivion, this gives users a peace of mind that their private conversations will remain just that – private! This is extremely appealing to a younger demographic, with 45% of the application’s users being in the
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  Using social media as a PR tool: Pinterest

  By Althea Taylor-Salmon, posted 2nd January 2015

  If we take at face value the oft-quoted statistic that the brain processes visual information 60,000 times faster than text, it’s easy to understand why visual social media platforms like Pinterest are so popular at the moment. While Instagram and Pinterest are both photo-sharing platforms, many consider them to be fundamentally similar – which is simply not the case. While Instagram is an excellent tool for building a personal connection with your audience through the distribution and promotion of unique visual content, Pinterest is more about curating visual content (such as photos, images and infographics) that you’ve found online.
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  Using social media as a PR tool: Instagram

  By Althea Taylor-Salmon, posted 2nd January 2015

  Due to the rapid adoption of mobile internet access, coupled with an average human attention span that is diminishing just as quickly, marketers and PR professionals are discovering that visual content is required in order to make an impact. It just so happens that Instagram is the perfect platform for spreading this visual content to as many people as possible, raising brand awareness as a consequence. Since being purchased by Facebook in 2013, photo and video sharing site Instagram has surged in popularity – particularly with younger users. While many people use Instagram for recreational purposes, it can be
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  Using social media as a PR tool: Periscope

  By Althea Taylor-Salmon, posted 2nd January 2015

  Owned by Twitter, Periscope is a new live-streaming video application which is currently all the rage in the PR world. Periscope is the world’s fastest growing social media platform with 40 million accounts being registered within the first four months of the launch. The ability to live-stream direct from your phone enables businesses to create a direct channel of communication with their audiences like never before, improving brand loyalty and boosting exposure as a consequence. Here are some of the ways in which Periscope can be used in PR activity. Humanise a brand If you’re trying to build a
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