FAQs

We hope you find the answers to your questions here. If not, email askus@fortunepr.co.uk and we will respond by return.  If your question can help others, we will add it to the FAQs.

How do we get started on our PR programme?

  • How do we get started on our PR programme?

    A brief and a budget are the starting points. The brief will cover the following type of information:

    • Overview of the business, products, services
    • Vision, mission and goals
    • Market intelligence
    • Target audiences
    • Time frame

    You may find our blog on hiring a PR agency helpful.

What’s the next step if we decide to hire you?

  • What’s the next step if we decide to hire you?

    We work with you to develop a campaign, based on your aims and objectives. We will create a plan with milestones and timings and then implement the programme.

Do you work on a project basis?

  • Do you work on a project basis?

    Yes. We have clients who use us month in month out, and others who appoint us to undertake one off projects, such as website development, copywriting and event management. We’ll work around your needs.

Who will work on my account?

  • Who will work on my account?

    Your account will be led by Althea Taylor-Salmon or Gerard Blay, both of whom are senior consultants. Please see our team. We do not have ‘pitch teams’ who relinquish clients’ PR campaigns to less experienced consultants.

How will consultants work with clients?

  • How will consultants work with clients?

    Whether a retained or project client, you will enjoy regular, if not daily contact, with your PR Consultant. Clients like to work in different ways; some prefer to always speak on the phone/Skype whilst for others email is more convenient. Invariably it’s a mixture of both – we work to suit your style. Apart from the ongoing day to day communication, there will be a monthly or six weekly PR meeting, where we review activities, look at outcomes and resources, present work in progress and plan for the next phase of work.

How do you charge?

  • How do you charge?

    We work on a retained and project basis. Fees are based on the nature of the campaign, the expertise and the consultancy time required to develop and implement your programme. Please call Althea Taylor-Salmon on 01992 551 335  to discuss your requirements or email details to askus@fortunepr.co.uk and we will get back to you with an estimate.

Why do I need content strategy?

  • Why do I need content strategy?

    Creating good content is time-consuming. It’s also worth it – as long as the content you create is working hard for your business. Without a plan, businesses often find themselves creating disparate content with no core theme, or content that doesn’t align with business objectives. Even worse, unplanned content can be generic, and generic content just doesn’t cut it these days. Planning your content, and matching it to your goals, allows you to create useful, usable, shareable content that engages your target audience and adds value to your brand.

How does PR and content strategy fit together?

  • How does PR and content strategy fit together?

    Content strategy can complement PR activities, and vice versa, in a variety of ways. Both are designed to help meet your business goals, through understanding of your customers, your brand and how you fit into the competitive landscape. Content strategy is about creating and delivering useful, usable content. PR will then increase precision by knowing where best to place content, by applying expert knowledge on how that content can best make an impact on the right audience, and ensuring each piece of content is delivered at the right time to make the most impact. If content is about what, PR refines it to why, when, where and how.

What do you charge for developing a content strategy?

  • What do you charge for developing a content strategy?

    Pricing varies based on number of audiences, number of platforms and size of business. Please call Althea Taylor-Salmon on 01992 551 335 to outline your needs or email askus@fortunepr.co.uk and we will provide a quote promptly.

What is SEO video?

  • What is SEO video?

    Search Engine Optimised (SEO) videos are a unique way of getting your company seen online. Our service will help to rank you high on Google, above your competitors, giving you priority in search results.

    Hosted on YouTube, videos will place you in Google results alongside a specific image and text. This increases visibility over standard results which contain only text and can be difficult to stand out from  other businesses.

Is there a choice of video styles?

  • Is there a choice of video styles?

    We offer two  designs for the videos. If you wish to highlight images of your company or service, we offer a professional slideshow option which emphasises graphically what you do.

    We also offer ‘Scribe’ videos, which are great for creative companies that want a hand-drawn style video to help the company stand out. This is best suited to text oriented videos.

What is required to set up SEO video?

  • What is required to set up SEO video?

    Before we can start work on your video, we require some information. This would include: the content you would like us to highlight in the video, the main goal, and any specific images you would like to be integrated into the video. This ensures we can create an SEO video that is optimised for your company.

How effective is SEO video?

  • How effective is SEO video?

    Compared to other forms of SEO such as PPC, AdWords, Keyword Optimisation, our service is low cost and effective. Our videos are professional and high quality, and we host your video on YouTube allowing you to embed it on your website and/or social media.

    This can be an essential way of increasing your SEO ranking over competitors in your field that use competitive keywords.

What is the minimum contract period for an SEO video?

  • What is the minimum contract period for an SEO video?

    The minimum contract period for this service is three months.  To discuss your brief and obtain a quote, contact askus@fortunepr.co.uk.

What training do you provide?

  • What training do you provide?

    We offer specialist PR and presentation skills training to clients in-house, training from 1 to 12 people at a time.