Content Management

A content strategy is about creating and delivering relevant useful and shareable information.

When you create content, you need to think about why you are creating it – is it what the customer wants to know, or is it what you want to tell them?

Creating a coherent, consistent method of sharing information with your customers is where content strategy comes in. With customers accessing information in many different ways (eg websites, social media profiles, blogs) it is essential to have a strategy in place that will deliver the right messages – what the customers want to know – and to make your content work harder.

With so many ways to communicate, customers are overloaded with information. To make an impact, your content has to be useful and engaging to be effective in a sea of tweets, blog posts, status updates and chatter.

Deciding what platforms to use is part of the content development process – you do not have to be present on every single social media platform, you need to use the right ones.  We help you identify the right ones and plan to use them to connect with your audiences.

The content strategy service covers:

  Audience analysis
  Channel/platform analysis
  Publishing calendar
  Engagement plan (what to publish)
  Style guidelines
  Content generation
  Themes

If you would like to know how to make the most of your content, simplifying the methods of transmission, and engaging customers get in touch at askus@fortunepr.co.uk.