Archive for the ‘Digital’ Category

Image apps to promote your business

By Althea Taylor-Salmon, posted 2nd January 2015

When it comes to social media, visual content is king. Writing in Canva, Andrew Tate says – “Our brains are made for looking, and if your visual marketing and brand is not taking advantage of the brain’s constant craving for new visual information, then it is missing out on one of the best ways to tap straight into people’s’ heads.” Statistics show that 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text and 40% of people will respond better to visual information than just text. This being the
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How to build your brand with guest blogging

By Althea Taylor-Salmon, posted 2nd January 2015

Several years ago, Google announced that guest blogging for the sole objective of accumulating as many backlinks as possible would no longer be rewarded. This came in the wake of marketers creating an abundance of low quality, spammy articles and posting them on external sites as a way of gaming the search engine ranking algorithms to improve the visibility of their sites. Fortunately, this is no longer viable but guest posting for the sake of sharing awesome content with a brand new audience absolutely is! Guest posting is one of the best ways to improve your niche authority and
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How to build your brand with podcasting

By Althea Taylor-Salmon, posted 2nd January 2015

Thanks to the widespread adoption of high speed internet, podcasting is one of the best tools we have for building a brand online. Podcasts provide a much more sensory-rich experience than textual content, which helps to build a better relationship with your audience. This is eloquently explained by entrepreneur and digital outsourcing expert, Chris Ducker. He states: “Podcasting allows us to realize the benefits of presenting information in audio or visual format. This in turn allows you to convey your personality in a much stronger way than is possible through the written word. That clarity in your message is
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6 great social media hacks

By Althea Taylor-Salmon, posted 2nd January 2015

Anyone can use social media, but there’s certainly a learning curve if you want to get the best results. Whether you’re looking to boost brand awareness, improve customer retention or promote your content effectively, these awesome social media hacks will help you on your mission. 1. Create social media images using Canva In most cases, graphic design is best left to the professionals. While it would never be a good idea to design your own ebooks or infographics (unless you’re an expert designer), social media images is one exception to the rule. With the highly powerful graphic design tool,
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27 PR and social media tips to boost your business – free eBook

By Althea Taylor-Salmon, posted 2nd January 2015

This free, easy-to-read, illustrated eBook – Getting to the Root of PR – is for SMEs who want to build their brand and profile through PR and get more value from their social media activity. Would you like to know why embedding PR at the heart of your business will help it to flourish? And how about getting insights into developing an effective PR strategy and planning your PR campaign? The step-by-step eBook will help you learn how to harness the power of PR and social media to elevate your brand to new heights. The eBook is packed with
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How do I promote my infographic?

By Althea Taylor-Salmon, posted 2nd January 2015

Infographics are powerful tools for communicating information in a way that resonates with today’s internet users. By using a combination of visual imagery and concise text, you can really get your message across and engage people in a way that simply isn’t possible with textual content. While it’s all well and good taking the time to create an awesome infographic, what do you do when the infographic is complete? If you want to generate engagement with your infographic and boost the awareness of your brand, promotion is just as important as design. Jeff Bullas states, “Due to infographics attractiveness
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How to bring your message to life with live streaming

By Althea Taylor-Salmon, posted 2nd January 2015

Before the widespread adoption of high-speed internet, social media and smartphones, achieving an intimate connection with your customers was always an essential goal for brands, and today that challenge is much easier (albeit much more competitive to capture attention). Nowadays, brands have many new tools in their arsenal when it comes to communicating with their customers, and live streaming is one of the most powerful of all. With tools such as Periscope and Meerkat, you can broadcast live footage from anywhere, at any time. Q&A Sessions Nothing creates intimacy like a good Q&A session. Facebook has a new functionality
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How to host a killer webinar

By Althea Taylor-Salmon, posted 2nd January 2015

Webinars are a great tool for disseminating ideas and establishing yourself as a thought leader within your niche. As business expert Chris Garrett states: “The first reason to love webinars is that you get the opportunity to create a sense of event around your ideas, value and information. This attracts attention and builds traffic and positive awareness.” Anyone can do a quick Google search and find out how to host a webinar, but creating a high value, engaging webinar is certainly challenging. Here are some tips to follow to help you create a killer webinar. Plan thoroughly As with
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Use eBooks to boost brand awareness

By Althea Taylor-Salmon, posted 2nd January 2015

Producing an eBook has certin advantages over other content mediums. eBooks are particularly good if you wish to go the extra mile to deliver value. Sometimes an infographic or a blog post can only cover so much information, so it makes sense to use an eBook for extended discussions. eBooks are also highly shareable, visually engaging and are a great way to solicit opt-ins for your newsletter. Here are some of the things to keep in mind when creating an eBook. Know your audience In order to build brand awareness, it’s important that you tailor your eBook to your
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Are your staff on social media?

By Althea Taylor-Salmon, posted 2nd January 2015

In a previous article, we discussed some of the ways in which your staff can boost the profile of your brand. With social media, your staff can really help to promote your company online. However, allowing your staff to conduct themselves as they please on social media on your behalf also has its risks (Red Cross suffered a PR Crisis when one of their employees posted about getting inebriated using the company’s official Twitter account). Here are some of the things to consider when it comes to how your staff use social media. To ban or not to ban?
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