Archive for the ‘PR/Marketing’ Category

  • How to give an authentic apology

    By Althea Taylor-Salmon, posted 2nd January 2015

    Businesses are run by real human beings, and unfortunately, humans make mistakes from time to time. When negative situations like this occur, the delivery of an authentic public apology can mean the difference between an ephemeral public relations blip and the permanent destruction of your brand image. While some people are reluctant to apologise as they believe it is an indication of culpability, if you have made a genuine mistake, a genuine apology is the best course of action. Pick your words wisely Everyone can remember the highly inappropriate wardrobe malfunction which took place during Janet Jackson and Justin
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  • How to tackle negative PR

    By Althea Taylor-Salmon, posted 2nd January 2015

    United States Founding Father, Benjamin Franklin, once said: “It takes many good deeds to build a good reputation, and only one bad one to lose it”. While Franklin lived in the 18th century, his words are even more applicable to today’s society. Thanks to the mass adoption of the internet, negative PR can spread like wildfire. For this reason, reputation management is now an integral skill for any PR professional. While it’s best to be diligent to avoid negative PR in the first place, when it does (inevitably) occur, here are some of the best ways to address it.
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  • The relevance of traditional PR in the digital age

    By Althea Taylor-Salmon, posted 2nd January 2015

    As with most industries, the rapid adoption of the internet has dramatically changed the landscape of PR forever. This is especially true in the past few years, where mobile internet access is soaring, newspaper circulation is at an all time low and even television viewing is diminishing. With businesses making it a priority to boost their profiles online and convey their message via digital channels, PR agencies have had to adapt and offer a range of new services such as technical SEO, content creation, video design, social media management and more. With the nature of PR forever changed, this
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  • How to harness the power of visual content

    By Althea Taylor-Salmon, posted 2nd January 2015

    Technological advances such as the rapid adoption of mobile internet access has helped to dramatically lower our attention spans as a species. One study by Microsoft even suggested that the average human now loses his or her focus quicker than a goldfish! In order to survive in this digital world of instant stimulation, new marketing strategies need to be innovated. One of the easiest ways to cut through the noise and grab people’s attention is to use visual content. Because 90% of information transmitted to the brain is visual, it makes sense to use content which resonates with people
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  • Use PR Techniques to Build a Personal Brand

    By Althea Taylor-Salmon, posted 2nd January 2015

    It is not just businesses that need to take branding seriously, individuals do too. In a world where business culture has been dramatically transformed by new technologies (particularly social media), standing out from the competition isn’t simply advantageous, it’s a necessity. Personal branding enables individuals to convey their positive attributes in a way that is congruent with who they are, differentiating themselves in all situations, from pitching for a new contract or funding to winning a much-desired job. Some of the principles of PR can be used to cultivate a personal brand. Analysis Whether you’re branding a large multinational
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  • Flying Start to your B2B Launch

    By Althea Taylor-Salmon, posted 2nd January 2015

    In a previous article, we described the ways in which B2B companies can utilise PR to maximum effect. Today, we’re taking it to the next level, with 5 easy-to-follow rules that will help you to cut through the noise of a competitive market place and launch a B2B product successfully. Without an adequate launch strategy, even the most innovative product will collect dust when it should be providing value to customers. B2B leads tend to be better qualified than those for B2C, but come in at lower volume, so it’s important to bare this in mind when creating your
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  • The Power of Video Communications

    By Althea Taylor-Salmon, posted 2nd January 2015

    Handling the PR for a client that has an interest in getting more women into engineering, I was captivated by GoldieBlox’s Princess Machine video, which tells us that girls deserve more choices than dolls and princess toys.  OK, GoldieBlox is all about selling more toys, but the video has a serious message that we learn our attitudes and beliefs about our capabilities from our cradle.  I liked this video so much, I decided to see how other brands are getting their ‘females can’  messages across through the power of video sharing. Always: Like A Girl Shot by the award-winning documentary
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  • 5 Great Advertising Videos

    By Althea Taylor-Salmon, posted 2nd January 2015

    Creative agencies have produced some masterpieces in recent years. Propelled by advances in both videography and social media adoption worldwide, creative marketing has a wider reach and spread than ever before. A little bit of originality in toying with audience expectations can go a long way in helping a new product hit the ground running or deliver an educational message. Here are some of our favourite campaigns – they’re groundbreaking, inspiring and a lot of fun to watch. Warburtons: The Deliverers Celebrity endorsement can sometimes put consumers off of a brand or product. In recent years, we’ve seen the
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  • Best Infographics

    By Althea Taylor-Salmon, posted 2nd January 2015

    Several years ago, infographics saw a surge in popularity. However, with everyone under the sun jumping on the bandwagon in order to bolster the presence of their brands, the inevitable happened: the web became saturated with terribly written, poorly designed infographics. While this has led some people to become  disenchanted with infographics, it’s important to remember that a genre of music is not to blame just because the artists within it are underwhelming. Provided you pick the right topic, conduct adequate research, and design an infographic intelligently, it can be an incredibly powerful medium of content marketing. Here are
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  • Think of a colour, any colour

    By Althea Taylor-Salmon, posted 2nd January 2015

    Think of a colour, any colour Thought of one? OK, have you thought about the meaning to people of that colour? In reality, colour has huge implications for branding and logos. It needs to speak to the target audience and enhance your credentials or product, whilst also engaging your customers and staff. It’s a lot to expect of a colour, right? So where would you start to choose your colour palette Bright and bold colours can be overly confident, but if they are subtle are they going be looked over and your business gets missed? Below are some of the effect,
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