Technological advances such as the rapid adoption of mobile internet access has helped to dramatically lower our attention spans as a species. One study by Microsoft even suggested that the average human now loses his or her focus quicker than a goldfish! In order to survive in this digital world of instant stimulation, new marketing strategies need to be innovated. One of the easiest ways to cut through the noise and grab people’s attention is to use visual content. Because 90% of information transmitted to the brain is visual, it makes sense to use content which resonates with people psychologically. Here are 5 of the most effective types of visual content you can consider incorporating into your marketing campaign.
1: Images and memes
Bloggers have known for a long time that images are vital in order to break up a sea of text and keep people engaged. However, not just any image will suffice – generic stock images can actually have an adverse effect on your audience. It’s always best to use images that you’ve taken yourself – although this can be time consuming, unfortunately. As a good alternative, there are numerous free photo sharing sites such as Morguefile and Pixabay which contain a prolific amount of free images that your competitors are unlikely to have used. If humour is likely to resonate with your audience and it won’t seem incongruent with your brand, you can also try producing some free memes. The great advantage of memes is that you can create jokes which relate to your niche – this helps to build a sense of camaraderie with your followers.
2: Infographics
In a previous article, we discussed the core elements of an effective infographic. Despite the fact that infographics peaked in popularity several years ago, they are still a powerful marketing tool for building brand recognition. So long as you pick a topic which people will be interested in, use reputable sources, construct a compelling narrative, take your time with the design and promote the piece diligently, an infographic can be an extremely wise investment. Just remember, an infographic should never be a tout – always aim to provide value rather than overtly promote your brand.
3: Presentations
When most people think about presentations, they’re likely to recall unpleasant memories of being stuck in a meeting room watching one uninspiring slide after another. Fortunately, presentations don’t have to be boring and with free presentation sharing resources such as SlideShare, a good presentation can now go viral – dramatically boosting the exposure of your brand. The good thing about presentations is that you can incorporate dense information, but because it’s accompanied by interesting visuals (not just generic pie charts!) and divided into digestible slides, people will stay engaged.
4: Screen captures
If you are promoting a product and want to demonstrate how it works – screen captures can really help to demonstrate authenticity to your audience. From a practical perspective, screen captures are great because you can provide annotations to facilitate a deeper level of understanding about your products and services. You may also wish to take screen captures of customer feedback emails and testimonials to provide some much needed social proof to your audience and encourage conversions.
5: SEO Video
There are a range of different types of videos that you can use in your marketing endeavours: how-to videos, advertising videos, explainer videos and more. In fact, evidence suggests that including a video on your landing page can increase conversions by as much as 86%! At Fortune PR, we recognise that a compelling video is one of the best ways to keep new visitors engaged with your site. For this reason, we have launched a new SEO video service where we will produce a video for your site that is guaranteed to keep people transfixed (and also boost your search engine rankings too). We offer a slideshow video which is good for showcasing your products and services and also a hand-drawn ‘scribe’ video which is perfect for more creative applications.
If you would like to know how an SEO video can benefit your business, please don’t hesitate to get in contact – we’d love to hear from you.
Tags: infographics, seo video, visual content
