Writing a well structured blog post
By Althea Taylor-Salmon, posted 2nd January 2015
In a previous article we discussed the importance of having a blog that fits into your PR strategy, and why you should write with clarity about a range of topics which provide genuine value to your readership. However, having a great blog is not the same thing as having well-written content (although the two usually coincide). Blog posts that are structured for maximum impact are far more likely to convince users to stop their web surfing and see what you’ve got to say. Whereas blogs that are not properly structured may have the best writing in the world, but
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