How to build your brand with guest blogging
By Althea Taylor-Salmon, posted 2nd January 2015
Several years ago, Google announced that guest blogging for the sole objective of accumulating as many backlinks as possible would no longer be rewarded. This came in the wake of marketers creating an abundance of low quality, spammy articles and posting them on external sites as a way of gaming the search engine ranking algorithms to improve the visibility of their sites. Fortunately, this is no longer viable but guest posting for the sake of sharing awesome content with a brand new audience absolutely is! Guest posting is one of the best ways to improve your niche authority and
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