Posts Tagged ‘blogs’

  • 10 social media advice blogs that will help build your brand

    If you aren’t aware, social media is kind of a big deal right now! With established platforms such as Twitter and Facebook, and new emerging platforms such as Snapchat and Periscope, if you want to effectively market your brand in the digital era and uphold a constant stream of communication with your audience, knowing the ins and outs of each social media platform is vital. While some experimentation is always recommended to see what works in your particular niche, it’s always best to solicit advice on how to best use social media from the experts. For this reason, we’ve
    Read More….

  • Writing a well structured blog post

    In a previous article we discussed the importance of having a blog that fits into your PR strategy, and why you should write with clarity about a range of topics which provide genuine value to your readership. However, having a great blog is not the same thing as having well-written content (although the two usually coincide). Blog posts that are structured for maximum impact are far more likely to convince users to stop their web surfing and see what you’ve got to say. Whereas blogs that are not properly structured may have the best writing in the world, but
    Read More….

  • Making your blog site fit for purpose

      Developing and maintaining a great blog is an ongoing task. As an essential component of your website as a whole, a blog can be an avenue for generating ongoing interest in the business or the activity you promote. Not only can you use the blog to complement the information on the rest of your website; you can use it as a space for discussing current issues of interest to clients, customers or target audience. Here are few basic pointers to help you check if your blog site is fit for purpose or going in a direction that will
    Read More….

  • Brand integrity and PR in the digital age

    Expanding your company’s online presence can be one of the core elements of a successful public relations campaign. As digital and online avenues become increasingly dominant in business communications today, it is important to give attention to strengthening your brand’s identity online and especially to ensuring that you maintain a high degree of brand integrity. Increasing brand awareness has numerous advantages, including: increased customer loyalty, greater interaction with your client base, increased feedback on products and services, instant product recognition, easier introduction of new products and many more. Unfortunately, by misrepresenting or poorly presenting your brand online, people will
    Read More….