Posts Tagged ‘brand awareness’

  • Use eBooks to boost brand awareness

    By Althea Taylor-Salmon, posted 2nd January 2015

    Producing an eBook has certin advantages over other content mediums. eBooks are particularly good if you wish to go the extra mile to deliver value. Sometimes an infographic or a blog post can only cover so much information, so it makes sense to use an eBook for extended discussions. eBooks are also highly shareable, visually engaging and are a great way to solicit opt-ins for your newsletter. Here are some of the things to keep in mind when creating an eBook. Know your audience In order to build brand awareness, it’s important that you tailor your eBook to your
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  • Getting the PR year off to a great start

    By Althea Taylor-Salmon, posted 2nd January 2015

    As the dust settles after the office party and personnel come back to the workplace fresh and raring to go from their much deserved break, the arrival of the new year presents a plethora of options for evolving your company’s PR strategy. While most new year’s resolutions involve quitting smoking or losing a few inches off the waistline after over indulging on the mince pies, a new PR initiative not only has the ability to improve the outward perception of a company, it can be a great way to foster team spirit and get everyone pulling together to achieve
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