Posts Tagged ‘brand trust’

  • Use eBooks to boost brand awareness

    By Althea Taylor-Salmon, posted 2nd January 2015

    Producing an eBook has certin advantages over other content mediums. eBooks are particularly good if you wish to go the extra mile to deliver value. Sometimes an infographic or a blog post can only cover so much information, so it makes sense to use an eBook for extended discussions. eBooks are also highly shareable, visually engaging and are a great way to solicit opt-ins for your newsletter. Here are some of the things to keep in mind when creating an eBook. Know your audience In order to build brand awareness, it’s important that you tailor your eBook to your
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  • How to give an authentic apology

    By Althea Taylor-Salmon, posted 2nd January 2015

    Businesses are run by real human beings, and unfortunately, humans make mistakes from time to time. When negative situations like this occur, the delivery of an authentic public apology can mean the difference between an ephemeral public relations blip and the permanent destruction of your brand image. While some people are reluctant to apologise as they believe it is an indication of culpability, if you have made a genuine mistake, a genuine apology is the best course of action. Pick your words wisely Everyone can remember the highly inappropriate wardrobe malfunction which took place during Janet Jackson and Justin
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