Put your brand on the map with an app
By Althea Taylor-Salmon, posted 2nd January 2015
Unless you’ve been living under a rock, you’re probably highly aware of the increased prevalence of smartphones in modern society, as well as the countless apps that can be instantaneously downloaded from the internet and run on them. In getting with the times, many companies have commissioned their own smartphone apps to raise the profile of their brand, allowing them to tap into an emerging audience via this fantastic technology. Provide value: As with most facets of digital marketing, the key to a brilliant app is to provide genuine value to your audience, without promoting yourself too overtly. In the
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