Tips on business to business PR
By Althea Taylor-Salmon, posted 2nd January 2015
The public profile or ‘face’ of your organisation is probably something you like to see flourish. As we have daily proof the power of the media means organisations rise and fall on the strength of their reputation (after the BP oil spill in April 2012, share prices almost halved in six weeks). B2B PR is an essential tool to help build and sustain brand reputation. At a strategic level, B2B PR means defining the unique selling points (USPs) of your company and ascertaining how to reach the decision-makers and influencers with whom you need to communicate and engage. In
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