Posts Tagged ‘communications’

  • Use PR Techniques to Build a Personal Brand

    By Althea Taylor-Salmon, posted 2nd January 2015

    It is not just businesses that need to take branding seriously, individuals do too. In a world where business culture has been dramatically transformed by new technologies (particularly social media), standing out from the competition isn’t simply advantageous, it’s a necessity. Personal branding enables individuals to convey their positive attributes in a way that is congruent with who they are, differentiating themselves in all situations, from pitching for a new contract or funding to winning a much-desired job. Some of the principles of PR can be used to cultivate a personal brand. Analysis Whether you’re branding a large multinational
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  • Getting the most out of your PR agency

    By Althea Taylor-Salmon, posted 2nd January 2015

    Generally, businesses hire PR companies to inform their customers (current and would-be) about their products and services or the business itself. This can be a cost-effective method for impacting target audiences. PR agencies play a vital role in creating and maintaining a desired image for your business in the public eye. They also help to improve employer-employee relations within a company. However, to reap the optimal benefits of hiring a PR agency, you really have to work on getting the most out of their services. Central to this is building a strong relationship between your firm and the agency.
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