Public Relations: product launch – the creative
By Althea Taylor-Salmon, posted 2nd January 2015
Launching a new product is a scary business. It’s the time to find out how the world will react to what has been bubbling away in your organisation. It might be a huge open playing field out there, but it’s littered with other products. The chances are you are facing several competitors – so how do you make your product stand out? Well, one thing is for sure; you need a creative concept that resonates with your customer. Let’s say you have a new weight loss regime to take to market. The scientists behind the new diet have found
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