Posts Tagged ‘crisis planning’

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  Crisis, What Crisis – What’s Your Next Step?

  By Althea Taylor-Salmon, posted 2nd January 2015

  PART 2 In the last post we began looking at how to come up with an appropriate crisis communications plan to deal with an unexpected incident that might hit a business. We asked a series of questions to help you think through the issues that need to be addressed, especially how to handle the communications aspect of a crisis. Now let’s look at each point briefly. Audiences Depending on the risk, you may need to communicate with different groups of people. Think as widely as possible about all potential audiences – company personnel, suppliers, customers, investors, opinion formers (for
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  Crisis, what crisis? what’s your plan?

  By Althea Taylor-Salmon, posted 2nd January 2015

  Crisis! Such a strong and emotive word, conjuring up unimaginable disaster, that it seems unlikely that a crisis could ever hit your business, right? Wrong! Whether you run a FTSE company or a charity, a good reputation is essential for success and a poorly managed crisis can damage reputation. Organisations invest considerable time and money in building trust between their brand and their stakeholders – from staff and customers to investors and legislators – and poor crisis communications management can shake confidence very quickly. Wise organisations will have a robust business continuity plan that kicks into place if a
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