Posts Tagged ‘digital’

  • Use eBooks to boost brand awareness

    Producing an eBook has certin advantages over other content mediums. eBooks are particularly good if you wish to go the extra mile to deliver value. Sometimes an infographic or a blog post can only cover so much information, so it makes sense to use an eBook for extended discussions. eBooks are also highly shareable, visually engaging and are a great way to solicit opt-ins for your newsletter. Here are some of the things to keep in mind when creating an eBook. Know your audience In order to build brand awareness, it’s important that you tailor your eBook to your
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  • The importance of digital presence for estate agencies

    While much of an estate agent’s duties involves networking locally, building rapport on the phone and maintaining a jovial demeanour for client interactions, getting things right on the internet requires an entirely different set of skills compared to when you’re dealing with people face to face. As we covered in a previous article, a well designed, SEO-friendly site is the first cornerstone to establishing your presence online, but that’s not the end of the story. Here are some tips to make sure you make the right impression online so that new clients come flocking to your doors. Colour scheme: As
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  • Key ingredients for a brilliant e-newsletter

    With the ever-growing use of computers and devices that can access the internet, the publication of electronic newsletters has become increasingly prolific. And with the constant advancements in desktop publishing software to make packages more user-friendly, it’s now very easy for someone with limited computer skills to design a professional looking e-newsletter in a short period of time. While building up a solid readership for your e-newsletter might take some time and hard work, doing so will bring you numerous benefits, including: positioning yourself as a thought leader and source of industry knowledge for your niche, giving you a
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  • Brand integrity and PR in the digital age

    Expanding your company’s online presence can be one of the core elements of a successful public relations campaign. As digital and online avenues become increasingly dominant in business communications today, it is important to give attention to strengthening your brand’s identity online and especially to ensuring that you maintain a high degree of brand integrity. Increasing brand awareness has numerous advantages, including: increased customer loyalty, greater interaction with your client base, increased feedback on products and services, instant product recognition, easier introduction of new products and many more. Unfortunately, by misrepresenting or poorly presenting your brand online, people will
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  • Building your business with social media

    It’s accepted now that businesses should be using social media; nowadays it’s really a question of how well you do it. Theo Paphitis, Chairman of Rymans and a BBC Dragon, has 272,000 followers on Twitter. Virgin’s Richard Branson has over 1.5 million. Cleo Browne, from a small but perfectly formed Coasteering company in Pembrokeshire has 3,000 followers on Twitter and 1,500 likes on Facebook. Not bad for a company with just one permanent employee.  So, whatever these three are doing, it’s working! All of the above have one thing in common. They are all heads of their companies. And
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