Posts Tagged ‘ebook’

  • How to design a killer eBook

    Self-publishing, and particularly e-publishing, has become extremely popular in recent years, with even established authors taking the plunge, bypassing the publishing companies and the months of waiting that goes with it instead, selling directly to the public. Tapping into people’s sense of enterprise and creativity, the ebook has become a winner for individual authors and companies alike. Yes, with the technology available to us today, a company can easily put together a book, such as a collection of tips and advice for target customers. DIY or hire? The first question to ask is whether you hire a professional to
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  • Use eBooks to boost brand awareness

    Producing an eBook has certin advantages over other content mediums. eBooks are particularly good if you wish to go the extra mile to deliver value. Sometimes an infographic or a blog post can only cover so much information, so it makes sense to use an eBook for extended discussions. eBooks are also highly shareable, visually engaging and are a great way to solicit opt-ins for your newsletter. Here are some of the things to keep in mind when creating an eBook. Know your audience In order to build brand awareness, it’s important that you tailor your eBook to your
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