Posts Tagged ‘guerilla marketing’

  • Guerilla marketing part 2: risk and reward

    In the first part of this article, we saw how ordinary situations can be flipped upside down by guerilla marketers to elicit highly visceral responses from consumers, and how these incidents can be condensed into video format to boost awareness of the brand once they go viral. In this second part, we will see how guerilla marketing can be used to create a massive impact without making a huge investment, and what can happen if the marketing campaigns backfire. The Blair Witch Project In keeping with the grassroots definition of guerilla marketing, a few film school students demonstrated that
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  • Guerilla marketing part 1: going viral

    In this modern day age of information we are a bombarded with marketing and advertising from all angles on a daily basis. Whether it’s a poster on the side of a bus advertising a new movie or a gambling site attempting to get us to place a bet in the middle of a football match, we’re constantly being encouraged to spend our money in different ways. With so many messages advocating consumerism, if we adhered to all of them we’d be broke within no time! As people have become more and more desensitised to this constant advertising bombardment, it
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