The Power of Video Communications
By Althea Taylor-Salmon, posted 2nd January 2015
Handling the PR for a client that has an interest in getting more women into engineering, I was captivated by GoldieBlox’s Princess Machine video, which tells us that girls deserve more choices than dolls and princess toys. OK, GoldieBlox is all about selling more toys, but the video has a serious message that we learn our attitudes and beliefs about our capabilities from our cradle. I liked this video so much, I decided to see how other brands are getting their ‘females can’ messages across through the power of video sharing. Always: Like A Girl Shot by the award-winning documentary
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