Posts Tagged ‘Media relations’

  • What is newsjacking?

    By Althea Taylor-Salmon, posted 2nd January 2015

    Marketing specialist David Meerman Scott defines newsjacking as: “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” By recognising an opportunity as soon as it arises and striking swiftly, enormous amounts of positive PR can be generated with relatively little investment. Here are some of the most effective examples of newsjacking used by brands to gain exposure. 1.  Virgin When the British Airways-sponsored, London Eye  was  experiencing a technical problem that prevented it being erected, Virgin Airways CEO Richard Branson ordered a blimp
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  • Top tips for best practice outreach

    By Althea Taylor-Salmon, posted 2nd January 2015

    Building up and maintaining solid relationships with media contacts and bloggers is an integral part of securing coverage for your product, brand or service. You can have the best story out there but if you don’t communicate it in the right way, it’s very likely that your call or email will be ignored. Here are some top tips to consider when embarking on outreach. Get personal This is across the board but particularly important to those targets who are on your high priority list. The content of your introduction email is very important. Always use the person’s name. If
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  • Creating social media friendly press room

    By Althea Taylor-Salmon, posted 2nd January 2015

    Would you be surprised to hear that over 50 per cent of journalists use Twitter for finding or researching stories and that over 65 per cent use Facebook and LinkedIn? Or that 89% say they turn to blogs for research? Or that Google is journalists’ top ranked tool when working on stories, with 100 per cent saying they use it for research? The fact is that probably none of these figures come as a surprise. It’s common knowledge that Twitter is now big for breaking new stories, and who doesn’t use Google for research on an almost daily basis?
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