Why your corporate mission statement is so important
By Althea Taylor-Salmon, posted 2nd January 2015
Many people consider mission statements to be superfluous – conjured up by HR departments when they don’t have enough other work to be getting on with! However, this is far from the truth. Your mission statement is like the DNA for your company; everything else is developed around it so it’s significant. Here are some powerful mission statements: Google: To organise the world’s information and make it universally accessible and useful eBay: Provide a global trading platform where practically anyone can trade practically anything Amazon: to build a place where people can come to find and discover anything they
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