How to creates news
By Althea Taylor-Salmon, posted 2nd January 2015
When a co-networker asked me why she couldn’t gain coverage for her business Visit Peaks (which offers delightful holiday cottages in the Peak District) into a glossy Hertfordshire magazine which is read by her target customers, we talked about ‘what’s in her story for the magazine’ and how she was packaging her offering to make it highly relevant to the glossy. Wendy quickly realised what it takes to make a story sell-able to an editor of a regional magazine that is outside the location of her cottages. She suggested that I help other businesses by tackling the topic – creating
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