Posts Tagged ‘newsworthy’

  • How to make news appealing to journalists

    By Althea Taylor-Salmon, posted 2nd January 2015

    We live and breathe our businesses.  Everything in our business is interesting to us and it’s easy to get tunnel vision and think what we do will transfix others as well!  We are in for a rude awakening if we think our daily endeavours are intrinsically newsworthy. For a story to find its way into the media, it must meet certain criteria and that’s where the skill of a PR/communications team come into play. They will be objective about the company’s news and look to create campaigns that offer fresh impossible-to-ignore stories.  Let’s look at what’s needed to spark
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  • Effective storytelling

    By Althea Taylor-Salmon, posted 2nd January 2015

    Most companies believe that PR is all about selling their business, and this is true to an extent. However, for potential customers to truly understand the positive attributes of the brand, it always helps to target their emotional rather than logical faculties. This is where storytelling comes into play. An excellently structured, emotive story allows people to understand how the brand can benefit them; and benefits are infinitely more powerful than facts when you’re looking to make a sale! Just as we all love to witness (and vicariously experience) the trials and tribulations of a protagonist in a movie
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