Using social media as a PR tool: Periscope
By Althea Taylor-Salmon, posted 2nd January 2015
Owned by Twitter, Periscope is a new live-streaming video application which is currently all the rage in the PR world. Periscope is the world’s fastest growing social media platform with 40 million accounts being registered within the first four months of the launch. The ability to live-stream direct from your phone enables businesses to create a direct channel of communication with their audiences like never before, improving brand loyalty and boosting exposure as a consequence. Here are some of the ways in which Periscope can be used in PR activity. Humanise a brand If you’re trying to build a
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