Use PR Techniques to Build a Personal Brand
By Althea Taylor-Salmon, posted 2nd January 2015
It is not just businesses that need to take branding seriously, individuals do too. In a world where business culture has been dramatically transformed by new technologies (particularly social media), standing out from the competition isn’t simply advantageous, it’s a necessity. Personal branding enables individuals to convey their positive attributes in a way that is congruent with who they are, differentiating themselves in all situations, from pitching for a new contract or funding to winning a much-desired job. Some of the principles of PR can be used to cultivate a personal brand. Analysis Whether you’re branding a large multinational
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