Posts Tagged ‘PR campaign planning’

  • Planning a PR Campaign

    I was reading an article about the London Fire Brigade’s public relations prowess in alerting the public to the risk of a certain Beko fridge freezer model. I have to admire a campaign that gets for free what some companies pay millions for in ad spend. LFB’s campaign had it all: public safety, customer rights and an authoritative, uniformed fire officer able to charm BBC breakfast viewers. 65,000 fridge-freezers were recalled and Beko fielded 328,000 calls in one day. Not bad for a small budget – such is the power of well-planned PR. Not every brand has the media
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