Posts Tagged ‘PR campaigns’

  • Lessons in fabulous Christmas promotional campaigns

    It’s that time of the year again, when the temperature takes a sudden drop, Christmas decorations appear outside of houses and supermarkets begin to play those ever so familiar festive songs. Also a part of Christmas are the numerous marketing campaigns, many of which are excellent at high-jacking the festive spirit and using it to drive more sales. Here are ten of the best Christmas marketing campaigns in recent years: 1) Starbucks’ ‘Christmas Wish’ campaign Knowing that Christmas is just as special in China as it is in the west, Starbucks utilised Sina Weibo, a popular social network in
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