The fundamentals of PR revisited
By Althea Taylor-Salmon, posted 2nd January 2015
For many companies providing goods and services in a competitive market place, on-going public relations is almost a necessity. There are many dimensions to cover in any PR campaign and the focus of your activities may shift from time to time. From straightforward press announcements to special promotions for new products and services, from press conferences to road shows, your PR activities will unfold through many forms and channels in the course of time. The particular vehicle you use will be determined by the aims and objectives of each campaign and the audiences you are trying to reach. It
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