Posts Tagged ‘PR planning’

  • The fundamentals of PR revisited

    For many companies providing goods and services in a competitive market place, on-going public relations is almost a necessity. There are many dimensions to cover in any PR campaign and the focus of your activities may shift from time to time. From straightforward press announcements to special promotions for new products and services, from press conferences to road shows, your PR activities will unfold through many forms and channels in the course of time. The particular vehicle you use will be determined by the aims and objectives of each campaign and the audiences you are trying to reach. It
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  • Behind the scenes PR planning

    Creating stand-out PR is a bit like creating a piece of art – you need a team with an innate talent for the job, plus a clear vision of what you want to achieve, creative concepts and thorough planning and preparation. The planning involved in creating and delivering successful campaigns is generally obscure from clients, partly because PRs are taught to ‘tell clients the results, not the process.’ In my experience, when the client understands the process, it leads to a smoother and happier working relationship for both parties. As the client, you can influence the speed at which
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  • Why bother to align your business and PR strategies?

    When you dreamed of creating a successful brand and wrote your business strategy, chances are PR didn’t figure in it. That’s not unusual; most people think about PR purely in terms of publicity. Yet, when you prepared your business plan, you will have committed to a vision, mission, values and goals for the brand (a specific identity presented to audiences consistently). From that will have emerged your ‘brand promise’ – what you promise to give your customers. A vital element of success is delivering on the brand promise. That involves developing and maintaining a good reputation based on your
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