Using testimonials in your publicity
By Althea Taylor-Salmon, posted 2nd January 2015
One of our Top Ten PR Tips is that you talk to people about the wonderful things your company does. We also suggested you ask your clients for testimonials – priceless PR! If you’ve read that post and found the latter statement too cryptic, this post will expand on what testimonials can do for your business and how to get them. Great proof: Testimonials are a great form of evidence that clients are satisfied with your service and would recommend you to their friends. This is hard proof. A satisfied user singing the praises of your product or service,
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