Posts Tagged ‘research’

  • Importance of research in PR

    The way in which you communicate is integral to successful PR and to do this you need to have a strong strategy in place. To put all of this into practice though, you need to have carried out a sound research. Research is a very broad term and can be broken down into categories such as industry research, market research, looking at what your competitors are doing (and how) and news tracking. Research should be a constant process too, because you need to be able to react very quickly to what’s going on in your industry. Here are a
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  • Behind the scenes PR planning

    Creating stand-out PR is a bit like creating a piece of art – you need a team with an innate talent for the job, plus a clear vision of what you want to achieve, creative concepts and thorough planning and preparation. The planning involved in creating and delivering successful campaigns is generally obscure from clients, partly because PRs are taught to ‘tell clients the results, not the process.’ In my experience, when the client understands the process, it leads to a smoother and happier working relationship for both parties. As the client, you can influence the speed at which
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