Importance of research in PR
By Althea Taylor-Salmon, posted 2nd January 2015
The way in which you communicate is integral to successful PR and to do this you need to have a strong strategy in place. To put all of this into practice though, you need to have carried out a sound research. Research is a very broad term and can be broken down into categories such as industry research, market research, looking at what your competitors are doing (and how) and news tracking. Research should be a constant process too, because you need to be able to react very quickly to what’s going on in your industry. Here are a
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