Posts Tagged ‘SEO’

• 

  Key methods for driving traffic to your site

  By Althea Taylor-Salmon, posted 2nd January 2015

  If you’ve already got a great business site but are wondering how to drive traffic to it, look no further. It would be wonderful if you could create a tremendous product, design a brilliant site and simply wait for the customers to come flooding to your domain with their credit cards in hand, but unfortunately the real world doesn’t work that way. It doesn’t matter how many hours you spend innovating the kinds of products and services which will provide a genuine improvement to people’s lives, and how aesthetically pleasing or groundbreaking your site is – if you don’t
  Read More….

• 

  Are you LinkedIn?

  By Althea Taylor-Salmon, posted 2nd January 2015

  LinkedIn describes itself as “the world’s largest professional network with 250 million members in over 200 countries and territories around the globe.” Membership is still growing, with two new sign-ups every second, and some of these members are people you would like to do business with! But if you haven’t yet explored the opportunities offered by being LinkedIn, here are a few reasons why you may want to take a good look: Creating a professional presence Increasingly, LinkedIn is becoming the go-to option for anyone looking to create a professional presence online, from high-flying CEOs to business owners who are
  Read More….

• 

  Nine top tips for SEO copywriting

  By Althea Taylor-Salmon, posted 2nd January 2015

  With the dominance of the internet as a marketing and communication medium, search engine optimisation (SEO) has become an indispensable element of any business’s marketing strategy. In turn, copywriting is an essential part of the SEO process. What SEO copywriting is NOT, is peppering your copy willy-nilly with keywords and phrases. It takes understanding of the topic (as with any medium) and the ability to tailor both content and tone to your target audience. It also takes planning and a basic understanding of how SEO works. Otherwise, your copy is in danger of being staccato and repetitive … not
  Read More….