Posts Tagged ‘Snapchat’

  • Using social media as a PR tool: Snapchat

    Snapchat is a messaging application which enables users to send photos, videos and text messages to a private list of recipients. Privacy is Snapchat’s key differentiator, enabling you to send messages to close friends without the possibility of them being intercepted by colleagues, family members or anyone else. As “snaps” can only be viewed for a maximum of 10 seconds before they disappear into oblivion, this gives users a peace of mind that their private conversations will remain just that – private! This is extremely appealing to a younger demographic, with 45% of the application’s users being in the
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