Posts Tagged ‘social media’

Use PR Techniques to Build a Personal Brand

By Althea Taylor-Salmon, posted 2nd January 2015

It is not just businesses that need to take branding seriously, individuals do too. In a world where business culture has been dramatically transformed by new technologies (particularly social media), standing out from the competition isn’t simply advantageous, it’s a necessity. Personal branding enables individuals to convey their positive attributes in a way that is congruent with who they are, differentiating themselves in all situations, from pitching for a new contract or funding to winning a much-desired job. Some of the principles of PR can be used to cultivate a personal brand. Analysis Whether you’re branding a large multinational
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Best Infographics

By Althea Taylor-Salmon, posted 2nd January 2015

Several years ago, infographics saw a surge in popularity. However, with everyone under the sun jumping on the bandwagon in order to bolster the presence of their brands, the inevitable happened: the web became saturated with terribly written, poorly designed infographics. While this has led some people to become disenchanted with infographics, it’s important to remember that a genre of music is not to blame just because the artists within it are underwhelming. Provided you pick the right topic, conduct adequate research, and design an infographic intelligently, it can be an incredibly powerful medium of content marketing. Here are
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Using Twitter in PR

By Althea Taylor-Salmon, posted 2nd January 2015

Currently there are 288 million active users on Twitter, 80% of which are using their mobile phones to access the site – meaning that they will be receiving the latest updates whenever and wherever they are. Because of this, many organisations are integrating Twitter into their PR programmes, and for those that recognise the platform’s unique offerings and use it correctly, it has the potential to be a very powerful PR tool. Here are some of the ways in which you can use Twitter for PR purposes. Crisis communications During times of crisis, people are going to have a
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Getting the PR year off to a great start

By Althea Taylor-Salmon, posted 2nd January 2015

As the dust settles after the office party and personnel come back to the workplace fresh and raring to go from their much deserved break, the arrival of the new year presents a plethora of options for evolving your company’s PR strategy. While most new year’s resolutions involve quitting smoking or losing a few inches off the waistline after over indulging on the mince pies, a new PR initiative not only has the ability to improve the outward perception of a company, it can be a great way to foster team spirit and get everyone pulling together to achieve
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The benefits of open house viewings

By Althea Taylor-Salmon, posted 2nd January 2015

In the world of real estate, open house refers to the marketing strategy of inviting a group of potential buyers to all come and view a property at the same time. While many houses are marketed this way in America, the trend is just starting to gain traction over here in the UK, particularly for high-end properties where demand significantly outweighs the supply. With house prices in areas like London at an all time high, it’s likely that we will see open house viewings utilised much more frequently in the future. Here are some of the reasons you may
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The importance of digital presence for estate agencies

By Althea Taylor-Salmon, posted 2nd January 2015

While much of an estate agent’s duties involves networking locally, building rapport on the phone and maintaining a jovial demeanour for client interactions, getting things right on the internet requires an entirely different set of skills compared to when you’re dealing with people face to face. As we covered in a previous article, a well designed, SEO-friendly site is the first cornerstone to establishing your presence online, but that’s not the end of the story. Here are some tips to make sure you make the right impression online so that new clients come flocking to your doors. Colour scheme: As
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6 creative ways to use social media to engage with customers

By Althea Taylor-Salmon, posted 2nd January 2015

Social media is an incredibly powerful way of engaging with your customers. Here are 6 creative ways you can use various social media platforms to do this: 1. Facebook and Twitter cover images When people land on your Facebook page, the first thing they will see is your cover image, so make sure it tells people exactly what you do and what your message is. Take time to ensure it is visually attractive and engaging. The recently updated version of Twitter also means you can include a header image on your page and promote your top tweet, so this
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PR on a shoestring

By Althea Taylor-Salmon, posted 2nd January 2015

Having a significant budget for PR can open a lot of doors for your company – most crucially it allows you to delegate your PR goals to a reputable agency that understands the ins and outs of the business, ensuring that your message is powerfully communicated to your target audience. However, for start-ups, SMEs or struggling businesses that have a small budget (or none!) there are still numerous ways to achieve great results with limited resources. Here are some top tips for getting your company known, improving your company’s image and communicating your desired message to your target audience,
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Are you LinkedIn?

By Althea Taylor-Salmon, posted 2nd January 2015

LinkedIn describes itself as “the world’s largest professional network with 250 million members in over 200 countries and territories around the globe.” Membership is still growing, with two new sign-ups every second, and some of these members are people you would like to do business with! But if you haven’t yet explored the opportunities offered by being LinkedIn, here are a few reasons why you may want to take a good look: Creating a professional presence Increasingly, LinkedIn is becoming the go-to option for anyone looking to create a professional presence online, from high-flying CEOs to business owners who are
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Top PR tips for charities

By Althea Taylor-Salmon, posted 2nd January 2015

If you are a charitable organisation, you’ll likely have to be very careful about where you spend your budget – as some charities have come under media scrutiny over the proportion of their funds that go into administrative and promotional purposes. But your approach when it comes to PR doesn’t have to be costly. By taking into consideration a few key PR tips, you can communicate your message with great effect, raise awareness and increase your chances of getting more donations and people at your fundraising events. Make sure your message is clear Know exactly what your aim is
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