How to building trust online
By Althea Taylor-Salmon, posted 2nd January 2015
Before the advent of e-commerce, people went by very different indicators to determine whether or not they trusted a business. First and foremost, trust could always be built by a real-life, personal interaction, backed by the good reputation of the brand. Nowadays, purchases can be made at the click of a button without even seeing the face of the person you’re doing business with. While trust-building and reputation is still as important for digital businesses as it was for the brick-and-mortar businesses of previous decades, effective trust-building tactics need to evolve with the times. Here are 3 online tactics
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