Why your staff are your greatest PR advocate
By Althea Taylor-Salmon, posted 2nd January 2015
When you think of good PR tools, a well crafted press release or a flashy advertising video might come to mind. However, your employees can be just as important for PR purposes as any other tool in the book, yet they are often overlooked. Your employees already have an intimate understanding of your brand, company goals and your target audience, so it makes a lot of sense to harness their goodwill and enthusiasm and use it to generate positive PR for the brand. Here are some of the ways you can encourage your employees to become brand advocates. Social
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