Posts Tagged ‘Twitter’

Twitter for business

By Althea Taylor-Salmon, posted 2nd January 2015

Twitter is unlike the vast majority of social media platforms available to businesses because of its core structure – you have just 140 characters per post. Some celebrities and political figures are able to continue one message over several tweets, but most businesses don’t have the luxury of a similarly dedicated audience. Twitter requires careful engagement to drive clicks and site visits, a nuanced approach that might challenge otherwise savvy business owners who have a nominal social media presence. Define your brand Millions of tweets are written every minute of every day. Without having a strong sense of what
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Are your staff on social media?

By Althea Taylor-Salmon, posted 2nd January 2015

In a previous article, we discussed some of the ways in which your staff can boost the profile of your brand. With social media, your staff can really help to promote your company online. However, allowing your staff to conduct themselves as they please on social media on your behalf also has its risks (Red Cross suffered a PR Crisis when one of their employees posted about getting inebriated using the company’s official Twitter account). Here are some of the things to consider when it comes to how your staff use social media. To ban or not to ban?
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Using Twitter in PR

By Althea Taylor-Salmon, posted 2nd January 2015

Currently there are 288 million active users on Twitter, 80% of which are using their mobile phones to access the site – meaning that they will be receiving the latest updates whenever and wherever they are. Because of this, many organisations are integrating Twitter into their PR programmes, and for those that recognise the platform’s unique offerings and use it correctly, it has the potential to be a very powerful PR tool. Here are some of the ways in which you can use Twitter for PR purposes. Crisis communications During times of crisis, people are going to have a
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