Posts Tagged ‘USP’

  • Explainer video

    How to craft a compelling explainer video script

    Over the last few years explainer videos have boomed in popularity, appearing on thousands of sites across the web. There are a number of reasons for this – explainer videos are good for SEO, improve brand clarity and increase conversion rates – but the main reason is that they work. According to, 85% of people are more likely to buy a product if they see an animated explainer video first. Some brands have built their entire identity on explainer videos, with file sharing site Dropbox growing its user base from zero to over five million with just an
    Read More….